Prowly
APRIL 19, 2022
The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds. Somehow, though, irrelevant pitches and bad press releases are still among the most common […]. The post How to Turn a “Boring” Press Release Into a News Story appeared first on Prowly Magazine.
Business Wire
APRIL 19, 2022
Last year was exceptionally busy for the global IPO market, seeing more activity than any year in the last 20. According to Ernst & Young’s annual global IPO report , there were 2,388 IPO deals in 2021, representing a 64% increase year-over-year from 2020. Of these, 416 listings were on the primary United States exchanges (NASDAQ and NYSE). Additionally, a record number (613) of special purpose acquisition companies (SPACs) went public in 2021, raising more than $162 billion in gross proceed
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Agility PR Solutions
APRIL 19, 2022
Every day you have to deal with issues at your company. Most of the time, problems are relatively easy to resolve. Occasionally, you will face a crisis. You need to respond appropriately, whether it’s a personal data breach or a rebranding gone wrong. A crisis communication strategy can help you avoid costly missteps and get […]. The post 4 things every crisis communication strategy should include appeared first on Agility PR Solutions.
Communications Conversations
APRIL 19, 2022
In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. Hey everyone. It’s the Social Media Intern. They gave me the Twitter password. Might mess around and make a thread, idk. ??. — Southwest Airlines (@SouthwestAir) April 13, 2022. Of course, the marketing community was all over this. In fact, this thread by Morning Brew’s Jack Appleby claims that 50 marketers in a recent Twitter chat thought the tweet thread was a complete joke, a
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Axia PR
APRIL 19, 2022
Steve Boehler discusses what the CMO job consists of and what characteristics make a great CMO. If you’re enjoying the vodcast, would you please share it with others and leave us a review ? Guest: Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Sword and the Script
APRIL 19, 2022
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space.
Shift Communications
APRIL 19, 2022
By Kristin Villiotte, Vice President, Healthcare. Healthcare in the metaverse? To many, that sounds like something out a sci-fi movie, conjuring up images of robots administering medication or avatars of doctors dispensing automated virtual advice. In reality, we’re already living in a version of the metaverse. Metaverse is simply a term to describe the evolution of the digital world into one that is even more immersive and interconnected.
Agility PR Solutions
APRIL 19, 2022
Most marketers are now using or considering zero-party data—data that consumers voluntarily provide brands—in order to combat increasing challenges with data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy laws, according to new research from Forrester Consulting and SheerID. According to the new study, The Data Deprecation […].
Solo PR Pro
APRIL 19, 2022
I had the chance to talk pricing with Chip Griffin and Brad Farris on the Small Agency Talk Show. Pricing is always a hot topic for freelance PR professionals and Solo PR Pros. We worry about setting the right price, properly accounting for the scope of work and ensuring clients see the return on their investment. However, we miss fundamentals that really matter.
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HMA Public Relations
APRIL 19, 2022
Award season is in full swing and Abbie Fink is sharing what to consider when developing your next award submission. Learn more!
Landis PR
APRIL 19, 2022
Photo courtesy of Akil Mazumder. Note: This is a reposted blog by our Public Relations Global Network partner, cometis AG. For the original blog, please see here. ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines.
Flatiron Communications
APRIL 19, 2022
Paywalls be damned! If you’re an avid news consumer, like me, or your profession demands it, like mine, you’re no doubt alarmed by the toll your daily habit is taking on your wallet. A quick tally of the digital news outlets to which I subscribe puts my annual outlay at around $1635. You do the math: The New York Times ($204). The Wall Street Journal ($100).
NewsWhip
APRIL 19, 2022
In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. We explained the importance of monitoring conversations online, and now we’ll dive deeper into NewsWhip’s public engagement prediction feature, revealing how you can identify a potential crisis or spot a brand opportunity. .
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
OnePitch
APRIL 19, 2022
This week on the podcast we’re talking with Melinda Fakuade , the associate editor of culture and features at Vox. She has written for The Cut, The Outline, Rolling Stone, and MEL Magazine, among many other outlets. During the episode, Melinda talks about how to effectively approach her with a story, her extremely high email open rate, her sincere interest in what she covers, and more.
The Hoffman Agency
APRIL 19, 2022
By Lauren Ruiz, Intern. Much of the PR profession is motivated by one theme: storytelling. And because of my passion for storytelling, I decided to step foot in the professional world of PR. As a minority who currently studies at a predominately white university, I occasionally feel disconnected from everyone else. Sometimes, it can be hard relating to the other students in my class.
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