Wed.Mar 30, 2022

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7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Congrats! Wondering what to do between now and then? Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible.

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Pumping up Product Content

Ronn Torossian

Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information. When people buy online and cannot physically see or touch products, powerful product content impacts purchase decisions. Hence, product content is crucial for any business. A lackluster product description might not be […].

Strategy 195
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Advertising vs Publicity

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? You might be surprised to learn that it’s actually publicity. #1 – publicity is free – advertising you pay for. #2 – publicity is someone else telling the world how great you a

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The time to accelerate your data & analytics journey is now—here’s what you need to know

Agility PR Solutions

New research from business process management (BPM) solutions firm WNS (Holdings) Limited examines the maturity of data and analytics capabilities—and the future outlook across enterprises. The study, based on survey research from by Forrester Consulting, was designed to explore the role that data, analytics, and AI play in helping organizations achieve their strategic goals, and […].

Analytics 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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References: The Last But Not Least Step in the Job-Hunting Process

PRSay

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.

More Trending

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We still have a big problem with social video

Communications Conversations

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. So clearly, video is a big deal in our world. Then why do we continue to give it such short shrift?

Video 113
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Consumers want brands to deliver on social purpose, not just products—and firms are responding

Agility PR Solutions

Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and marketers say their firms are responding to improve their bottom line. Consumers rank being a good employer first among corporate […].

Consumer 148
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The 10-Step Checklist to Repurpose Content into Powerful Sales Battlecards

Contently - Strategy

Sales teams face intense pressure to appeal to today’s info-hungry buyers. Over 60 percent of all buyers have already done their own research on your company, your products, and your competitors before they even speak to you. Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers.

Data 98
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Digital health’s potential remains shackled: How can we tackle outdated prejudices through the media?

Agility PR Solutions

According to the first official data for 2022, NHS waiting lists have hit a new high. The number of patients waiting for non-urgent operations in England has now risen to more than 6.1 million, and health bosses are warning that winter hospital pressures risk becoming “whole year challenges”. A staggering 300,000 patients have consequently been […].

Media 142
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Architects Aren’t Just for Buildings

HMA Public Relations

The most valuable asset a business can have is its reputation. In this week's episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre are chatting with Jon Goldberg, the founder and chief reputation architect with Reputation Architects. Listen now!

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What are top-tier media outlets?

Axia PR

Are they worth their weight? Earned media coverage is one of the best ways to share your company’s story. Marketers and business leaders talk about wanting earned media coverage in "top-tier" news media outlets. But how do they define top-tier media versus not-top-tier media? Is there a public relations or journalism industry standard for top-tier?

Media 62
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Conflict avoidance in 2022

Practical Law Construction

It’s a few years since Jonathan wrote about the conflicts avoidance panel (CAP) that TfL and RICS developed for dealing with disputes on London Underground station redevelopments, including redevelopments as a consequence of Crossrail, to effectively ensure that disputes could be “nipped in the bud” at an early stage. It’s hard to know how successful the CAP has been in achieving its aims but, one thing is sure, it hasn’t helped the Elizabeth line (as Crossrail is n

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Easily find your dashboards and quickly share updates

NewsWhip

This month, we released two updates to NewsWhip Spike. Not only did we update our homepage to make it faster for you to get to the insights in your dashboards, we also made it quicker to share data with your stakeholders who don’t have access to Spike. Let’s take a look at what’s new in NewsWhip Spike. Find your dashboards quicker with a redesigned home screen.

Reddit 78
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.