Tue.Mar 22, 2022

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How the Great Resignation is Impacting Freelance PR Pros

Remote PR Jobs

It’s hard to go anywhere without hearing about the Great Resignation and the impact it has had on dozens of industries. It’s not just the grocery stories and Starbucks taking the hit—professionals from all walks of life are leaving their jobs in droves in search of a better work-life balance. In 2020 and 2021, employees got a taste of the simpler life and the benefits it brought, including working from home, avoiding long commutes, and calling into meetings in their shorts and

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Communications Influence with C-Suite Grows [Gartner Survey]

Sword and the Script

Along with influence, 72% of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options. According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. And it’s grown to the extent it outweighs other business functions.

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How Brands Can Elevate Their SEO Strategies in 3 Steps

Contently - Strategy

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach.

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A beginner’s guide to creating a mobile app: Everything you need to know

Agility PR Solutions

Smartphones are an essential part of modern life. By 2022, there were 6.57 billion smartphone users worldwide, and there could be seven billion by 2024. This makes mobiles one of the best ways for businesses to connect with customers. How? There’s an app for that. Businesses have apps to facilitate sales, raise brand awareness, and […]. The post A beginner’s guide to creating a mobile app: Everything you need to know appeared first on Agility PR Solutions.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Uncertain Times: 12 Resources for Solo PR Pros

Solo PR Pro

The last few years haven't been easy — for anyone. We have all had tough times as we have confronted unimaginable challenges. With loss, strife and conflict, it's difficult these days not to feel a bit despondent by the state of the world. Maybe you've also felt this way and it has impacted your work. It's totally normal — I know I've been there myself.

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How to Distribute Press Release the Easy Way: A Guide

PR Fuel

Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. You can boost brand awareness, website traffic, leads, and sales. Not sure how to distribute press release materials? Here are a few tips that can help. Neglecting to distribute press releases the proper way might end with your releases getting tossed out.

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Internal comms collapse? A third of U.S. workforce missed by traditional company communications

Agility PR Solutions

Traditional internal communications efforts are missing the mark for too many employees—according to new research from comms giant MSL, 34 percent of employed people say internal comms have little to no impact on how they think about their employer’s reputation. This communications gap is more intense when you compare the impact of internal communications between […].

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Tactics for Your Next Campaign

HMA Public Relations

Embarking on your next campaign? Find out the PR tactics you should utilize in today's post from Justin Liggin.

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What PR pros need to know about using SEO keyword phrases

Axia PR

With the large number of brands available to an even larger number of people, you have to find a way to reach your potential customers. The best way to do this is to create a list of SEO keywords for your company. SEO keywords are words or phrases that consumers type in a browser to find what they are looking for. You want to associate the phrases your target audience is using with your company or website.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Will P&O Ferries get cancelled? 

Mark My Words

As the outrage over the P&O scandal reaches the point of inertia, here’s my (slightly disheartening) take: We all saw the disturbing news of P&O Ferries sacking 800 people with no notice last week and the justifiable outrage it caused. We have seen protests from unions on the docks, captains refusing to leave their ships or let new crews (of underpaid foreign agency workers) onboard against a backdrop of unified condemnation from media, social media and across the political spectrum.

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Exploring the Unknown

The Hoffman Agency

By Kirsten Meyer, Intern. When people ask me what’s the riskiest thing I have ever done, I always respond by saying going to college halfway across the country. I grew up in a suburb of Chicago where almost everyone attended University of Illinois, but during the college search process, I immediately knew I needed out of the Midwest. It wasn’t that I did not enjoy the city life; I just knew I was meant to spread my wings and go explore the unknown.

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Rivard: Billion-dollar tennis star

Mark My Words

Among the many headliners in the mix at the first of the two spring events on US soil was Emma Raducanu. Not for long, but still. Is she? worth a billion dollars ?like former Romanian pro and businessman Ion Tiriac said, piggybacking on a?tweet by British PR guru Mark Borkowski?claiming she was the? billion-dollar girl ?after her big win in NYC, or just a one-hit wonder?