Ronn Torossian

FEBRUARY 14, 2022

One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase. One of the marketing strategies that’s constantly […]. The post Dynamic Email Marketing Campaigns appeared first on.

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Marketing Creativity Consumer Strategy 195

Agility PR Solutions

FEBRUARY 14, 2022

One of the most important steps of starting a business is creating a unique brand name. With a good name, a business can grow more than a business with a bad name, which can obstruct success. Entrepreneurs often think that they know what it takes to create a unique brand name, but choosing a vague idea […]. The post Tips and insights for creating a unique brand name appeared first on Agility PR Solutions.

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Brand Branding Analysis Publicity 147

5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 billion this year. It’s estimated that about a third of all US citizens regularly listen to podcasts , so this is money well spent. Some of the top ad spenders on podcasts include Amazon, Comcast, Capital One, and State Farm, who are all looking to insert 30 to 60-second clips in various types of podcasts.

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Advertising Advertising Survey Consumer 88

Agility PR Solutions

FEBRUARY 14, 2022

You can have the best products or services available, but sometimes that isn’t enough. You also need to have good branding and public relations. However, it isn’t always easy to determine how best to tackle maintaining or improving your PR. Here are five methods for improving your business’s PR. 1. Make sure user experience is […].

Brand 147

Brand Branding Publicity 147

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Landis PR

FEBRUARY 14, 2022

Photo courtesy of Kittenteeth. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple – that’s creativity.” – Charles Mingus, jazz composer and bass player. . Public relations is not a term I heard used until it became a gen-ed choice in college. It came at a time when I had decided I no longer wanted to pursue musical performance professionally, having neither the desire to teach music nor spend my life as a touring musician.

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Meeting Insurance Insurance Nonprofit 98

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Theranos founder and CEO Elizabeth Holmes. Theranos founder and CEO Elizabeth Holmes rise to media adulation was a rocket ship. The fall has also come at high velocity. Holmes’ errors in judgment, ethics, risk management and decisions are well known. It led to investigative reporting, a scandal and legal proceedings that could land her in prison for years on different counts of fraud.

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Ethics Employee Crisis Internal 98

Culpwrit

FEBRUARY 14, 2022

By Heather Smyth Senioritis. The loss of motivation a senior feels right before graduation when the main focus is on life’s next chapter. It can lead to decreased performance and the mentality that school is not a priority anymore. As a senior in college, your next focus is securing a job. The public relations… Continue reading Wise Words from College Senior: Embrace Continuous Learning & Build Your Network.

Publicity 91

Publicity 91

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021. Strategies that consumer brands who serve multiple cultures (which should apply to most!

Trends 78

Trends Marketing Consumer Community 78

Agility PR Solutions

FEBRUARY 14, 2022

Marketing today is more closely tied to business growth than ever before. Businesses demand a direct link between campaigns and new customers, increased orders and, of course, revenue growth. This accountable approach to marketing is buoyed by digital advertising’s ability to track vast amounts of data. How often is a display ad clicked? Which paid […].

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Course Data Marketing Publicity 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

FEBRUARY 14, 2022

Happy #MediaMonday! Today's feature comes to us from Philip Haldiman, a news editor at the Peoria Independent and Independent Newsmedia. Learn more about him in today's post!

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Media 65

Karen Freberg

FEBRUARY 14, 2022

The Super Bowl has come and gone, and of course we are going to see a lot of takes and insights on what worked, and what didn’t, related to what brands did for their commercials. I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media. Celebrities >>>>> Social Media Creators.

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Social Media Brand Branding Media 64

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Joe Rogan, podcaster of the Joe Rogan Experience. Podcaster and entertainer Joe Rogan has had some serious words for CNN for what he perceives is unprofessional, unethical, offensive conduct. CNN, in turn, has had some pointed, pompous words for Rogan, who it feels is arrogant and dangerous. The question here today is , how effective for his reputation was Rogan’s communication to explain himself?

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Report Communications Crisis Reputation 52

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? Will TikTok REALLY take over everything? Should we watch out for Metaverse? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer