PRSay

NOVEMBER 9, 2021

After the last 20 months, most organizations believe they are prepared for anything. We have experienced firsthand how a crisis can significantly and quickly impact business operations. Many businesses, however, don’t realize they are unprepared until it’s too late. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place.

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Crisis Crisis Communications Crisis Management Training 190

Agility PR Solutions

NOVEMBER 9, 2021

During the COVID-19 pandemic, internet commerce became more essential to our lives than ever before. With everyone quarantined, businesses had to find a new way to promote their products virtually. Social media became a huge source of entertainment and apps like TikTok skyrocketed, in fact it now dominates all other social media platforms with over […].

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Social Media Media Analysis Publicity 191

Axia PR

NOVEMBER 9, 2021

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories.

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Media Relations Media Report How To 171

Agility PR Solutions

NOVEMBER 9, 2021

Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty. Globally, more than a quarter of consumers (28 percent) believe the majority of businesses they purchase from are not doing enough to combat climate change, according to […].

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Consumer Brand Branding Trends 164

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Solo PR Pro

NOVEMBER 9, 2021

As a solo business owner, you wear a lot of hats, serving as the strategist, the copywriter and the accountant all in one. When you’re just getting started, it might seem exciting to handle everything on your own, but eventually you will grow to a point where it’s simply not possible to manage it all without suffering from serious burnout. Whether you need help with recurring client work or need someone to help you market your business, bringing on another team member can make a big difference f

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Software Social Media Customer Service Travel 104

Muck Rack

NOVEMBER 9, 2021

Hear from attendees: An all-virtual PRSA Icon 2021 kept networking going strong

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Culpwrit

NOVEMBER 9, 2021

By Madi Shaw Initially wanting to be a lawyer, Caitlin Gustman found her way into the world of public relations through the help of DePaul University’s Master of Arts in Public Relations and Advertising program along with the mentorship of a professor who would help her get her foot in the door at one of […]. The post Foodie Moves In-House After Successful Agency Career appeared first on Culpwrit.

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Axia PR

NOVEMBER 9, 2021

Handling that first negative online article. As much as you believe your company won’t be affected by negative articles and reviews ranking in an online search, at some point, it will happen – and it can have a serious impact on your company. There are many places where consumers can leave negative reviews that can rank on page one when a prospective consumer uses Google to search for your company.

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Reputation Google Consumer Company 62

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience.

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Advertising Advertising Social Media Strategy 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Konnect Agency

NOVEMBER 9, 2021

Why Influencer and Celebrity Relations Move the Needle During the Holiday Season. As the end of the year quickly approaches, brands are vigorously planning holiday campaigns, promotions, and any other efforts to finish out 2021 strong. These strategies may include incremental digital ads, brand partnerships, events, and influencer campaigns. All of which work together to amplify a brand’s message through creative multi-platform content.

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Reputation Specialist Michael Toebe

NOVEMBER 9, 2021

John Powell, Professor at UC Berkeley. If you have worked long and hard to build a respected and valued reputation you certainly want to take every ethical step to guard and maintain it. For most people, the path to that figurative type of insurance might be well known, simple and well traveled. For others, it might be the great unknown. I came across a saying in an article I recently read that caught my attention.

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Reputation Insurance Insurance Travel 52

HMA Public Relations

NOVEMBER 9, 2021

Is your social media strategy part of your overall public relations strategy? Read more from Marissa Baker.

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Social Media Strategy Media Publicity 64

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Yet sometimes it’s underutilized when it comes to PR. . PR teams must constantly think about new ways to generate potential story ideas. Marketing content should be a key component in our ideation processes — especially during quiet periods. .

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Content Marketing Case Study Marketing Data 309

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI).

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Software Banking Technology Data 92

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch. When you’re writing a press release, there are a lot of elements to think about. Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion.

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Writing Small Business SEO Local 87

Mark My Words

NOVEMBER 9, 2021

Grazia Earlier this month, Chrissy Teigen posted a series of photos of herself on Instagram wearing a Halloween costume nobody would describe as low-key: a flamboyant Carmen Miranda-inspired ensemble comprising a skirt with bananas dangling from it, and a basket of fruit perched perilously on her head. In one picture, she posed with an apparently homemade meatloaf, informing her 35.8 million followers that her cookbook ‘is 5 dollars cheaper on Amazon today!!!

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Instagram Social Media Video Resources 60

The Hoffman Agency

NOVEMBER 9, 2021

By Claire Askew, Account Coordinator. As I am reflecting on my internship here at The Hoffman Agency, I am overjoyed with all the amazing opportunities that came my way. My launch into PR was nothing short of amazing. It was the best experience I can imagine. Diving into a fast-paced agency felt overwhelming and intimidating at first, but the company culture that Hoffman offers made me feel welcomed and supported during the entire internship.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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