Mon.Oct 18, 2021

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5 Tips for (Re)connecting with Journalists in the New Normal

Prowly

Yes, it is cliché to talk about how COVID has changed everything about the way we do business these days but, well, it really has changed everything. Just ask any PR pro. Many are finding a lot of the relationships that they have so carefully built over years are suddenly disconnected, off-track, paused or just […]. The post 5 Tips for (Re)connecting with Journalists in the New Normal appeared first on Prowly Magazine.

Media 253
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7 Takeaways from State of the Press Release LIVE

Cision

Learn how experts use press releases to build and manage their brands.

Brand 244
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Zipped Me on FOX

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Be on TV Shows: A simple way to get your story or product picked up by the media, is pitching something that is valuable to that particular media outlet’s audience and paying attention to that particular news outlet and what they cover.

Hotels 130
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New study offers clearer picture of critical holiday shopping season—will your brand thrive?

Agility PR Solutions

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago. The firm’s newly released 2021 Holiday Consumer Survey, based on responses from 7,743 consumers across the United States, […].

Study 155
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Simplify Your Life

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. When your topic appeals to a large audience, it will attract a larger audience to view the segment.

Financial 130

More Trending

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Is the Press Release Dead? No Way

Culpwrit

A professor friend from the west coast last week lamented the fact his college stopped teaching press release writing, claiming such news conveyance is outdated and no longer relevant in the current digital age. Such a decision couldn’t have been made by the boomers who most likely began their PR careers by writing press releases. […]. The post Is the Press Release Dead?

Writing 114
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New research shows persuasive COVID vaccine messaging is still evolving. What’s working—and what’s just not sticking?

Agility PR Solutions

Many Americans remain unconvinced that they need to get vaccinated against COVID-19, despite a variety of tactics and directions from which the issue is approached. Which approaches are resonating most—and which are falling flat? New research from data-driven audience insights firm Civis Analytics identifies the most persuasive vaccine messaging, the latest in a series of Civis studies […].

Analytics 147
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#MediaMonday – Lee Patterson

HMA Public Relations

It's #MediaMonday! Today's feature comes from Lee Patterson, a sports radio host and director at KATO 1230 AM. Learn more about the voice of Gila Valley and eastern Arizona prep sports!

Sports 102
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3 media relations best practices for healthcare PR pros

Agility PR Solutions

Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot more involved, especially in the healthcare industry. Healthcare businesses have had to, in turn, adapt to those […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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ICON 2021 Recap: Communications From a Military Point of View

PRSay

With any communication campaign, “the key is understanding what we’re trying to achieve,” said Rear Adm. Charles Brown, APR+M. “Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. Brown was one of four U.S. Military communicators who were guest panelists for PRSA’s Oct. 14 virtual keynote session, “ Navigating Your Communication by Utilizing a Military Mindset ,” during ICON 2021.

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5 Tips To Consider When You Redesign A Website

Landis PR

Photo courtesy of Unsplash. By Sy Kamal, LCI. The attention span of an average human has dropped to eight seconds which is why website design should capture the user’s attention quickly. Once a website has loaded, the user takes half a second to make up their mind about certain aspects of the website. The speed of website visitors’ comprehension and decision-making has left website owners with very little room for experimentation and an immense need to “up their game” frequentl

Web 98
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RepUs’ Casey Boggs Visits Indiana To Discuss Reputation Management & Crisis Mitigation

Reputation Us

On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?” If it were only as easy as asking Alexa!

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How to Become the Trusted Content Leader of Your Industry In 7 Steps [Insights From INBOUND]

PR 20/20

WebMD is the most popular source of health information in the U.S. And no matter what our moms and doctors tell us, we trust what WebMD has to say. Why is that? WebMD has created a vast archive of candid answers to people’s most-asked medical questions. In other words, they give the right answers, to the right people, at the right time. “They ask, you answer.” — Marcus Sheridan , Author, Professional Speaker, Co-owner of IMPACT.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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RepUs’ Casey Boggs Visits Indiana To Discuss Reputation Management & Crisis Mitigation

Reputation Us

On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?” If it were only as easy as asking Alexa!

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Meet the Media: Bengt Halvorson, Editor of Green Car Reports

Bianchi Biz Blog

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective.

Meeting 75
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The Importance of Diversity in Social Media Advertising

Prohibition

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

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Four reasons why inbound marketing works better than direct sales

Axia PR

Inbound marketing is a business methodology that attracts customers by creating valuable content and tailored experiences, according to Hubspot. Inbound marketing has proven to be the most effective way to grow your business. Why is inbound marketing more effective than outbound marketing strategies like direct sales? Inbound and outbound marketing are two different ways to get your customers' attention and grow your business.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Is ‘Pluralistic Ignorance’ Ruining Your Marketing and Comms?

Contently - Strategy

A decade ago, Dan Ariely stood in front of the brightest minds in the country at Duke University. They were there to learn about behavioral economics from the renowned psychology professor. Ariely’s lecture started with a basic question: What is behavioral economics? For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. “This brings us to the big question,” he said. “Why has no one asked me what the #$?

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How to Become the Trusted Content Leader of Your Industry In 7 Steps [Insights From INBOUND]

PR 20/20

WebMD is the most popular source of health information in the U.S. And no matter what our moms and doctors tell us, we trust what WebMD has to say. Why is that? WebMD has created a vast archive of candid answers to people’s most-asked medical questions. In other words, they give the right answers, to the right people, at the right time. “They ask, you answer.” — Marcus Sheridan , Author, Professional Speaker, Co-owner of IMPACT.