Mon.Apr 12, 2021

Leading by Giving the Third Degree

Ronn Torossian

The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes.

How to use TikTok in your content strategy and prove ROI

PR Daily

The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.

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Influencer marketing in a post-COVID world—key trends to watch

Agility PR Solutions

In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business.

Which personality tendency makes the best communicator?

PR Daily

The New York Times best-selling author Gretchen Rubin explains the core personality characteristics that make us who we are, and how awareness of our tendencies can help us create the life we want.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Burger King flame-broiled its reputation with purposeful miscommunication

Agility PR Solutions

During its International Women’s Day campaign, Burger King UK landed in news headlines because of the company’s interesting and controversial marketing campaign choice.

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Business Acumen Is Imperative for Our Profession

Culpwrit

By Ron Culp During a recent Economic Club of Chicago member group discussion that I led, civic leaders vividly described the dire need to improve business literacy among high school students.

Boeing touts transparency with move to ground aircraft, U.S. adults support voluntary digital vaccine passports, and Clubhouse invites scrutiny with data leak response

PR Daily

Also: Amazon responds to warehouse union vote, journalists call out Insider’s methods for measuring story performance, study finds Facebook ads may still violate labor laws, and more.

5 PR strategies for today’s health food companies

Agility PR Solutions

Health food stores are no longer a niche interest for a small portion of the population. The demand for healthy foods and alternative nutrition options has grown exponentially, and this is great news for any health food business owner.

#MediaMonday – Andy Blye

HMA Public Relations

Today’s #MediaMonday comes to us from Andy Blye, the new banking and technology reporter for the Phoenix Business Journal. Click the link to read more about him! Featured Media Monday Andy Blye pbj Phoenix Business Journal phoenix news

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Era of Adaptation: Why—and how—brands must evolve strategies in wake of COVID-19

Agility PR Solutions

How are marketers and communicators revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic?

3 PR pros share how they manage their PR team remotely

Muck Rack

3 PR pros share how they manage their PR team remotely

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When will we go back to in-person industry events?

Communications Conversations

I know, I know, it’s mid-April and COVID cases and deaths are rising again. But vaccinations are ramping up, too. Hope is on the horizon. It feels like we’re almost there. And, as I think about what’s next, in-person industry events immediately pop to mind.

QR Codes: How to Use a QR Code in a Public Relations Campaign

5W PR

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With just the press of a button, they’re able to both access and share information.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Create Your Brand’s Image by Appropriately Marketing Memes

Axia PR

These days, memes have become a popular marketing tool for entrepreneurs. No individual can say they have not seen a meme on a digital platform. If you want to increase your marketing base, you may use memes on various social media platforms.

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