Ronn Torossian

APRIL 12, 2021

The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes. This was also about a century before Norwegian author Jostein Gaarder was quoted as saying, “The most subversive people are those who ask […].

Strategy 195

Strategy Marketing 195

Agility PR Solutions

APRIL 12, 2021

Health food stores are no longer a niche interest for a small portion of the population. The demand for healthy foods and alternative nutrition options has grown exponentially, and this is great news for any health food business owner. But the market has now been flooded with new options, and it’s easy to get lost […]. The post 5 PR strategies for today’s health food companies appeared first on Agility PR Solutions.

Company 148

Company Strategy Marketing Publicity 148

Culpwrit

APRIL 12, 2021

By Ron Culp During a recent Economic Club of Chicago member group discussion that I led, civic leaders vividly described the dire need to improve business literacy among high school students. Despite their personal business accomplishments, more than a couple of the leaders mentioned how they wished their own children better understood business basics.

Groups 126

Groups 126

Agility PR Solutions

APRIL 12, 2021

In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business. During the COVID-19 pandemic, influencers have opened a new window for many brands, enterprises, startups, and even small […].

Trends 133

Trends Enterprise Marketing Tools 133

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With just the press of a button, they’re able to both access and share information. One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code.

Publicity 88

Publicity How To Consumer Print 88

Landis PR

APRIL 12, 2021

By David Landis, LCI. Dan Rosenheim is the Director of Business Development at Bay City News. His impressive resume includes working for the Chicago Sun-Times, Chicago Tribune, SF Chronicle, KRON and KPIX (CBS). 1. How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact,

Meeting 98

Meeting Media Print Enterprise 98

Muck Rack

APRIL 12, 2021

3 PR pros share how they manage their PR team remotely

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139

HMA Public Relations

APRIL 12, 2021

Today’s #MediaMonday comes to us from Andy Blye, the new banking and technology reporter for the Phoenix Business Journal. Click the link to read more about him!

Banking 88

Banking Journalism Technology Report 88

Agility PR Solutions

APRIL 12, 2021

During its International Women’s Day campaign, Burger King UK landed in news headlines because of the company’s interesting and controversial marketing campaign choice. It happened in a single tweet that caused the public to react quickly, where the burger chain decided to use a sexist trope as a form of clickbait. The goal of the […]. The post How Burger King flame-broiled its reputation with purposeful miscommunication appeared first on Agility PR Solutions.

Reputation 164

Reputation Internal International Publicity 164

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Communications

Axia PR

APRIL 12, 2021

These days, memes have become a popular marketing tool for entrepreneurs. No individual can say they have not seen a meme on a digital platform. If you want to increase your marketing base, you may use memes on various social media platforms. However, you have to understand what memes are and why they are outstanding. Memes are a powerful tool for making people laugh.

Marketing 62

Marketing Viral How To Web 62

Communications Conversations

APRIL 12, 2021

I know, I know, it’s mid-April and COVID cases and deaths are rising again. But vaccinations are ramping up, too. Hope is on the horizon. It feels like we’re almost there. And, as I think about what’s next, in-person industry events immediately pop to mind. The big question is: When will that be? When will we return to an indoor setting with 100-500 people without feeling nervous?

Industry 103

Industry LinkedIn Groups 103