Fri.Feb 19, 2021

Who are you talking to?

The Resolution Blog

Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, how do you begin that level of research?

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5 tips for more effective brand communications in 2021

PR Daily

Tactics and platforms change, but bedrock storytelling principles remain. Follow these reminders to keep your messaging on point this year. Scouring the internet for the most current marketing techniques is like searching for almost anything – there’s too much content.

Brand 147
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Friday Roundup: Media Moves at The Hollywood Reporter, TIME & Variety, ELLE Names Digital Director

Cision

James Hibbert to rejoin The Hollywood Reporter, Jem Aswad promoted at Variety, and more. Media Blog

Report 139

Trust crisis: 5 changes you must embrace for 2021

PR Daily

For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Here are the tactics that should get more attention. Communicators can no longer rely on what worked before.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

20+ Press Release Examples to Draw Inspiration From in 2021

Prowly

Searching for the best press release examples? You came to the right place. ?

More Trending

Reputation on social media – Comms must own it or lose it

NewsWhip

The “Clash and Turmoil”. “Four decades ago, Walter Cronkite concluded his broadcasts of the CBS Nightly News with the words, “And that’s the way it was.”

Tell us about your influential CSR, DE&I or ESG work

PR Daily

Enter Ragan’s CSR & Diversity Awards by Friday, March 5, to showcase your important work. The post Tell us about your influential CSR, DE&I or ESG work appeared first on PR Daily. Ragan Awards

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CommsCon21: Does PR have a diversity problem?

Cision

CommsCon21 hosted five industry experts to discuss the challenge of diversity in PR. UK Blog

McDonald’s connects DE&I to executive bonuses, 8.1M have downloaded Clubhouse, and lawsuit alleges Facebook inflated ‘Potential Reach’ metric to make money

PR Daily

Also: Microsoft adds levity to Twitter engagement, Popeyes trolls McDonald’s recent PR and marketing stunt, Tokyo 2020 Olympics’ new chief focuses on COVID-19 comms, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top 15 VPs of PR to follow on Twitter in 2021

Muck Rack

Top 15 VPs of PR to follow on Twitter in 2021

Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

The following article first appeared in the February 2008 issue of PR Tactics. We are republishing the article here in honor of Black History Month. Established in 1990, the D.

Did Zillow take advantage of its “viral moment” on SNL?

Communications Conversations

In case you missed it, Zillow had a moment last weekend. A “viral” moment, to be clear. Because for about 24-48 hours, a lot more people were talking about Zillow. And, in a positive way (for the most part).

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How to Make Your Feed Fun

HMA Public Relations

While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […].

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Saving you, and the world, from poorly executed meetings

Axia PR

A guide to avoiding bad meetings. As Dave Grady mentions in his TED Talk , there’s a global epidemic called MAS, which stands for “mindless accept syndrome.” A symptom of this is, in Grady’s words, “an involuntary reflex in which a person accepts a meeting invitation without even thinking why.”

Friday Roundup: Media Moves at The Hollywood Reporter, TIME & Variety, ELLE Names Digital Director

TrendKite

James Hibbert to rejoin The Hollywood Reporter, Jem Aswad promoted at Variety, and more

CommsCon21: Does PR have a diversity problem?

TrendKite

CommsCon21 hosted five industry experts to discuss the challenge of diversity in PR