Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. Since marketing teams spend about a third of their budgets on content creation that ranges from content marketing, advertising, sales collateral to product marketing, they have to make sure they’re choosing to go with the right […].

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Awario

FEBRUARY 15, 2021

In this article our guest writer, Kristen Matthews, covers 10 most efficient social media strategies that would help social meada customers to bring more customers,

Social Media 175

Social Media Consumer Media Strategy 175

Agility PR Solutions

FEBRUARY 15, 2021

Business texting has steadily gained traction in the past five years as channels like email have become more crowded, and new research from business texting platform Zipwhip finds that the COVID crisis has dramatically accelerated adoption. In fact, one of the permanent changes to come out of the pandemic is the way consumers and businesses […].

Consumer 164

Consumer Crisis Trends Publicity 164

Cision

FEBRUARY 15, 2021

'Embracing a new era of comms' was the theme for 6 insightful sessions of the day! Find out what we learnt.

Blogging 120

Blogging 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 15, 2021

Family businesses tend to get more respect from the public than other businesses, according to new research from London-based specialist communication agency Transmission Private. Based on a 2,000-person survey conducted by OnePoll, branding a private company as a “family business” resulted in a significant and powerful reputational premium for the business.

Reputation 100

Reputation Publicity Survey Agency 100

Agility PR Solutions

FEBRUARY 15, 2021

Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in response to the year’s many societal challenges—the COVID-19 response; calls for […]. The post From promises to action: PR counselors must help companies chart their path appeared first on Agility PR Solutions.

Company 100

Company Leadership Publicity Analysis 100

Axia PR

FEBRUARY 15, 2021

Is society more connected, or are we more connected to our devices? Although Chuck Nice’s TED talk on the unintended consequences of technology is comedic, the topic is serious and something all PR pros should think about. Recent technology, more specifically social media, has had some unpredicted consequences on society. Technology was supposed to be the futuristic invention to bring us together, and we succeeded in that — but not in the way we imagined.

Technology 62

Technology Social Media Media Publicity 62

Agility PR Solutions

FEBRUARY 15, 2021

When you’re running a business, there can be so many things to think about. Because of this it may sometimes be easy to forget about your comms and your marketing strategies. However, keeping your marketing strategies updated can be important for gaining new business, and for ultimately spurring growth for your business. If you’re looking […].

Strategy 94

Strategy Marketing Publicity 94

Mark My Words

FEBRUARY 15, 2021

Mashed When Nadiya Hussain won The Great British Bake Off, in the words of the Radio Times, “She became a household name when she reduced Mary Berry – and millions of viewers – to tears.” The crux of her speech, to which you can listen on YouTube, was that no longer would she set boundaries around what she could accomplish. This reflected a new attitude towards her mental health issues which she opened about further as she appeared more and more in interviews. “Suffering with m

Television 60

Television Radio Travel Report 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

wiredPRworks

FEBRUARY 15, 2021

As more and more events shift online from a live format, a presenter’s technology becomes a major player in meeting success. Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005. Barbara Rozgonyi is now an eSpeakers.com Certified Virtual Presenter.

Meeting 52

Meeting Creativity Internal International 52

Mark My Words

FEBRUARY 15, 2021

Evening Standard. Having elevated Marcus Rashford to national treasure status in just 12 short — okay, long — months, Jay-Z’s management company is looking to repeat the trick with more superstar activists. Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. A new chapter, let’s go,’ rugby player Maro Itoje wrote on his Instagram page.

Sports 60

Sports Government Agency Pitching 60