Wed.Jan 13, 2021

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Influencer Target Audience for Marketing

Ronn Torossian

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns. Businesses invest time, value, and money in these types of collaborations and should have some type of insurance that […].

Insurance 195
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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

Nobody plans to fail. They just fail to plan. As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. “Audit” is a scary word because an IRS audit comes to mind: “Someone might discover we did something wrong, and we owe something.”.

Data 187
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Doing business well in the COVID age: Lessons from WWII

Agility PR Solutions

COVID-19 has given the public a re-appreciation of leaders and organizations pushing through previously unimagined challenges to continue to advance their business, protect employees, and improve their service to customers. During World War II, a little-known naval battle between the Imperial Japanese and the United States off the island of Samar in the Philippines serves as […].

Employee 156
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The Right Strategy to Implementing PPC

5W PR

The pandemic has made some notable structural changes in the global economy , with many businesses looking towards e-commerce as the best way to move forward. With everyone staying in their homes, this market was primed for exponential growth, precisely what happened this year. As consumer spending accounts for about 70% of the economy, businesses and marketers are constantly looking for opportunities to sell highly popular products.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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6 tips for following up on email pitches without being annoying

Agility PR Solutions

Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The real value and money lie in the follow up because it’s never really a ‘no’ unless they say it. This means that if your […]. The post 6 tips for following up on email pitches without being annoying appeared first on Agility PR Solutions.

Pitching 112

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2021 Big Data and AI study provides progress report on state of corporate data initiatives

Agility PR Solutions

A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021. Among the key findings: Even among the challenges with long-term cultural change, participants were mostly optimistic about data and AI within their organizations—with results suggesting that, […].

Big Data 103
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Leading Through Passion: Michelle Flowers Welch

Culpwrit

By Victoria Fombelle Driven. Passionate. Visionary. Inspiring. These are a few words one might use to describe Michelle Flowers Welch, Founder and Chairman of Flowers Communications Group (FCG), a multicultural, integrated marketing agency. But I’ll let you decide for yourself. Of course, good leaders don’t just lead with words; they lead with action from the […].

Groups 67
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Mapping the customer journey: How enterprise brands embrace it in their marketing plans

Agility PR Solutions

With front-to-end customer experience emerging as the key driver of brand loyalty in the COVID age, new research from global marketing technology and services firm Ansira Partners offers a comprehensive look at how enterprise-level companies are implementing a customer journey-mapping strategy as a part of their marketing plans. “At Ansira, we have seen first-hand the […].

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Should your CEO be on social media?

HMA Public Relations

With most of our client engagements, we provide c-suite communications strategies. Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Retailers’ poor holiday performance cost them permanent customers

Agility PR Solutions

With especially high consumer demands to meet during the 2020 holiday season, brands and businesses faced special challenges that many could not quite meet. And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers will lose out—53 percent of survey respondents said they will never place another order with certain […].

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The Role of PR in Stopping the Spread of Misinformation

RH Strategic

Fake news is all around us, from disinformation related to election security to misinformation about effects of the COVID-19 vaccine. While rapid response is in our nature, as PR professionals, every one of us in this industry has a responsibility to adhere to the highest standards of accuracy and truth in advancing the interests of. Read More. The post The Role of PR in Stopping the Spread of Misinformation appeared first on RH Strategic.

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When and when not to hold a meeting

Muck Rack

When and when not to hold a meeting

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Maxim Behar for BG On Air: President Trump Banned from Major Social Networks

Maxim Behar

14.01.2021 The PR expert and diplomat Maxim Behar commented on the approach of the major social media ban and impose censorship on Donald Trump after US Capitol riots - online interview on the Bulgaria ON AIR show Bulgaria in the Morning with Zlatimir Yochev. Host: We will take a look at an expert view of a person who deals with and handles information.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.