Tue.Jul 23, 2019

Which PR metrics matter, and how can you generate them?

PR Daily

As nearly three-quarters of industry pros struggle to measure their efforts for increasingly skeptical executives, attaining goals seems elusive—but identifying the right goals is crucial. Why are so many agency and in-house PR pros completely baffled by measurement? .

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5 hot tech trends every PR pro should be newsjacking

Agility PR Solutions

Every business, no matter the size, service or industry, has been affected by technology innovation in the last 10 years. Technology is the backbone of all workplace information sharing and service delivery, and has significantly disrupted the business environment.

Trends 117

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Don’t make these marketing blunders on social media

PR Daily

Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics. The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders.

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

Sword and the Script

Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 offbeat ways to improve your editing

PR Daily

Consider these inventive tips to help tighten, brighten and enlighten whatever prose is under your nose. Do you remember playing in the backyard as a kid, pretending to be a famous, swashbuckling editor? Editing is a fine and noble profession, albeit one that not many aspire to.

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Don’t miss this week’s Nonprofit Awards late deadline

PR Daily

This is it, folks: Friday, July 26, is your last chance to earn recognition for your powerful campaigns, partnerships and creative PR content. We’re not messing around this time. The post Don’t miss this week’s Nonprofit Awards late deadline appeared first on PR Daily. PR Daily Awards

17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

In case you missed it, AdFed officially posted its 32 Under 32 list a few weeks ago. This is a great event that has taken on a life of its own the last few years. Seemingly everyone in town under the age of 32 has been nominated for this award!

Summertime Lulls Provide the Perfect Opportunity to Re-energize PR Efforts

Barokas

Many companies have had a long standing love/hate relationship with summer. On one hand, everyone enjoys the longer days, warmer weather and sunshine. On the other hand, though, summer may not be as sweet to the bottom line.

11 tactics to repurpose original podcasts and videos

PR Daily

Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects. Podcasts and video are hot. Podcasts’ popularity has surged in recent years.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

AI is standing by to revolutionize comms, but one huge obstacle is in the way

Agility PR Solutions

We hear about how artificial intelligence is on the brink of transforming customer relations and improving CX across industries—but so far, we haven’t seen major AI-fueled advances in comms on a large scale. What’s the holdup? The battle over data privacy.

Best Social Media Campaigns by Universities in the UK

Prohibition

Public relations and marketing within the education sector rely on cultivating and managing relationships with prospective and current students and alumni. The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships.

International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. However, it was telling her own story that provided her with one of the most difficult challenges of her life.

The Importance of Adaptability

Solo PR Pro

Adaptability is inherent in the job of being a professional communicator. We know more than others that change is a constant. As a solo PR Pro the ability to adapt – processes, skills and perspective – can be crucial to your success and longevity.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Day in the life: Get to know Marvin Stockwell, media relations director, St. Jude Children’s Research Hospital

Muck Rack

Day in the life: Get to know Marvin Stockwell, media relations director, St. Jude Children’s Research Hospital

Future of Instagram

HMA Public Relations

As we all have probably heard by now Instagram is continuing to test hiding the “likes” from users in more markets around the world. This has […] The post Future of Instagram appeared first on HMA Public Relations. Featured Social Media Autumn Jarrett influence instafamous Instagram instagram model

Infographic: The growing power of influencer marketing

PR Daily

As users look for ways to verify online claims, internet celebrities have become increasingly powerful for communicators looking to convince and persuade. Consider these statistics. Influencer marketing is ascendant, with a 1,500% increase in use of the search term on Google in the last three years.

PR measurement. It’s you, not me.

The Hoffman Agency

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been working in public relations for more than a quarter of a century, today leading The Hoffman Agency’s European operations. At no point during that time has meaningful measurement of PR not been an issue.

Mea Culpa: Macy's Pulls 'Body Shaming' Dinner Plates

Flack Me

Category: Flack Me Summary: The design of the plates was supposed to be a joke about portion control; they allotted a large portion for “mom jeans,” a medium-sized one for “favorite jeans” and a tiny one for “skinny jeans.& &rdquo

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Macy’s folds under criticism, Pinterest offers stress relief, and Canadian PD flubs livestream

PR Daily

Also: Ford creates buzz with electric truck stunt, how video is essential for converting customers, you might not be using all your PTO, and more. Good morning, PR pros: Ford touted its contribution to the electric vehicle chase with a video showing its all-electric F-150 towing 1.25 million pounds.