PRSay

APRIL 19, 2019

What’s your biggest failure? That’s become kind of a trendy question to ask yourself. TED Talks espousing the merits of failure have gone viral. “Fail faster” has become the battle cry of Silicon Valley. But I’ve never liked failing. It doesn’t taste good. So I’ve been pondering this question. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be.

Hotels 128

Hotels Training Viral Pitching 128

Agility PR Solutions

APRIL 19, 2019

Corporate social responsibility (CSR) was born in the 1990s, came of age in the 2000s, and is today a shiny, handy tool in every marketer’s public relations toolbox. There has clearly been an explosion in CSR in recent years—but user beware: its misuse may be your downfall. CSR aligns a social cause or public service initiative with […]. The post Corporate social responsibility and the rise of ‘do-gooder’ marketing appeared first on Agility PR Solutions.

Corporate 108

Corporate Marketing Tools Publicity 108

Critical Mention

APRIL 19, 2019

Today, there is a multitude of channels for marketing professionals to promote their product or service; the promotion can quickly become white noise. Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace.

Case Study 80

Case Study Social Media Survey Video 80

Agility PR Solutions

APRIL 19, 2019

Brands and businesses are keenly aware of the “social” side of their endeavors, and we don’t mean Twitter and Facebook. In today’s marketplace, companies are expected to take sides on societal and cultural issues because consumers (especially Millennials and Gen Zers) are increasingly demanding it. And since money tends to follow money, we can assume […].

Consumer 66

Consumer Brand Branding Facebook 66

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

APRIL 19, 2019

Today, there is a multitude of channels for marketing professionals to promote their product or service; the promotion can quickly become white noise. Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace.

Case Study 69

Case Study Survey Video Community 69

Agility PR Solutions

APRIL 19, 2019

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. But, they have a different style when it comes to the purchase journey. This younger luxury consumer favors the convenience and extensive […].

Fashion 60

Fashion Consumer Apparel Groups 60

Axia PR

APRIL 19, 2019

How to grow your customer base. We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you. Increasing your company’s visibility should be the key driver behind your company’s marketing strategy.

Strategy 63

Strategy Company Marketing How To 63

Agility PR Solutions

APRIL 19, 2019

Seventy-eight percent of small businesses with an SEO strategy claim they are confident in their understanding of SEO best practices, according to a new survey from business news and how-to site The Manifest. But despite this confidence, 63 percent of small businesses prioritize social media marketing over key SEO activities such as local search and on-site […].

SEO 60

SEO Strategy Small Business Marketing 60

Muck Rack

APRIL 19, 2019

How the National Federation of the Blind uses Muck Rack to achieve their PR goals

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Communications

HMA Public Relations

APRIL 19, 2019

If you knew success was a certainty, what would you attempt to do? I’ve been inspired by this quote recently. Upon first read, I can think […]. The post The Secret to Success appeared first on HMA Public Relations.

Publicity 45

Publicity 45

Mindful Marketing

APRIL 19, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana. While most people denounce such religious violence, some seem to suggest, ‘If only people would lighten up and not take faith so seriously, there wouldn’t be such incidents.’ Perhaps that reasoning was behind a te

Film 55

Film Television Exercises Course 55