Fri.Apr 19, 2019

3 painless ways to pump up productivity

PR Daily

Deliver meaningful career value to employees, and publicly recognize those who go above and beyond. The key goal for a manager is getting optimum team productivity for an extended period.

Corporate social responsibility and the rise of ‘do-gooder’ marketing

Agility PR Solutions

Corporate social responsibility (CSR) was born in the 1990s, came of age in the 2000s, and is today a shiny, handy tool in every marketer’s public relations toolbox. There has clearly been an explosion in CSR in recent years—but user beware: its misuse may be your downfall.

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University boosts engagement with email analytics

PR Daily

Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates. Employee engagement at a university comes with particular challenges that make email an essential form of messaging.

Overcoming Past Failures to Succeed Today


What’s your biggest failure? That’s become kind of a trendy question to ask yourself. TED Talks espousing the merits of failure have gone viral. Fail faster” has become the battle cry of Silicon Valley. But I’ve never liked failing. It doesn’t taste good. So I’ve been pondering this question.

Hotels 130

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Consumers want brands to take stands—are investors following suit?

Agility PR Solutions

Brands and businesses are keenly aware of the “social” side of their endeavors, and we don’t mean Twitter and Facebook. In today’s marketplace, companies are expected to take sides on societal and cultural issues because consumers (especially Millennials and Gen Zers) are increasingly demanding it.

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How younger consumers are redefining luxury fashion shopping

Agility PR Solutions

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics.

7 Tips to Use Customer Advocacy to Your Brand’s Advantage

Critical Mention

Today, there is a multitude of channels for marketing professionals to promote their product or service; the promotion can quickly become white noise.

4 unique ways to increase your company’s visibility

Axia PR

How to grow your customer base. We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you.

Divine Humor

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How the National Federation of the Blind uses Muck Rack to achieve their PR goals

Muck Rack

How the National Federation of the Blind uses Muck Rack to achieve their PR goals


The Secret to Success

HMA Public Relations

If you knew success was a certainty, what would you attempt to do? I’ve been inspired by this quote recently. Upon first read, I can think […]. The post The Secret to Success appeared first on HMA Public Relations. Featured failure HMA Public Relations PR Public Relations secret success

Small biz owners prioritizing social marketing over SEO—here’s why that’s bad strategy

Agility PR Solutions

Seventy-eight percent of small businesses with an SEO strategy claim they are confident in their understanding of SEO best practices, according to a new survey from business news and how-to site The Manifest. But despite this confidence, 63 percent of small businesses prioritize social media marketing over key SEO activities such as local search and on-site […].

Zignal Summit 2019 Sneak Peek – Superstar Speakers Pt. 5

Zignal Labs

The post Zignal Summit 2019 Sneak Peek – Superstar Speakers Pt. 5 appeared first on Zignal Labs


How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.