Fri.Mar 22, 2019

AVE Alternatives: Putting a Price on Coverage Using Direct Lifetime Value

The Resolution Blog

Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities.

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5 ways to elicit compelling executive quotes

PR Daily

Encourage your leaders to enhance the narrative with visual, visceral and conversational commentary. In the nonstop battle for attention, reporters, marketers and PR pros cannot afford to waste words.

Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago.

8 professional development goals for creating a bright PR future

PR Daily

The PR industry is always changing, so pros that want to continue to perform at a high level must invest in new skills. Here are some goals ambitious PR pros should consider. You should never stop enhancing your skills—and professional development should be at the top of your list.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Teaching at the University of St. Thomas: A (mini) dream come true

Communications Conversations

The year was 2012. A good friend, Shelli Lissick, had recommended my name to Dr. Tom Grier, a professor at my alma mater, Winona State University.

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Get to know 8 of the finalists of the 2019 PRWeek Awards

Muck Rack

Get to know 8 of the finalists of the 2019 PRWeek Awards

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MillerCoors sues Anheuser-Busch over Super Bowl ‘corn syrup’ ads

PR Daily

The brewers have gone beyond good-natured jabs to slamming each other, and Miller now says its rival went too far. Will the lawsuit help it win back customers? How about a glowing tap? In true football fashion, Bud Light hit its rivals hard. Now one competitor is hitting back—in court.

Ant and Dec win ‘means duo are cherished as much as history’s biggest stars’

Mark My Words

Millbank Monitor. Publicist and strategist Mark Borkowski told the Press Association: “People are saying they love Ant, that he’s been through a terrible time, and whether you are famous or you are not, you have these issues in your life.”. Read full article here: [link]. Mark Comments

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The 5 most popular stories on PR Daily this week

PR Daily

This week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand shooting, nano-influencers, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Clear the Clutter, Clear the Mind

HMA Public Relations

As I have always said, I am not exactly type A personality. I do not have perfect calendars outlining every hour of my day. I often […]. The post Clear the Clutter, Clear the Mind appeared first on HMA Public Relations. PR and HMA PR

How rumors undermine staff trust—and 6 ways to quell them

PR Daily

Watercooler talk isn’t always about the big game, the Oscars or the next holiday weekend. Too often, gossip is the hot topic. Here’s how to keep destructive speculation to a minimum. Psssssst. Want to hear something juicy? Workplace gossip could be undermining your organization. Rumors —regardless of how outlandish or inaccurate they are—can damage morale, foment cynicism and lower productivity.

5 Steps to Creating More Social Media Traffic Through a Content Distribution Plan

Critical Mention

A content distribution plan is a map that guides marketers in promoting content. It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year.

Share your corporate social responsibility efforts

PR Daily

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. Save $50 when you enter by the early-bird deadline on April 5. The post Share your corporate social responsibility efforts appeared first on PR Daily. Employee Engagement Marketing Media Relations PR PR Daily Awards Social Media corporate social responsibility awards CSR awards

TrendKite Wrap-up: Ragan Social & SXSW

TrendKite

Takeaways from our time at Ragan Social and SXSW on influencer marketing, social data and so much more

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Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally?