The Resolution Blog
MARCH 22, 2019
Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. Putting a price on coverage meant clients felt like they were getting a solid return on their investment, and it made signing off bigger budgets a no-brainer.
Steve Barrett on PR
MARCH 22, 2019
Last night's PRWeek U.S. Awards highlighted the best work of the past 12 months as well as the previous two decades, but one young communicator eclipsed the professionals with his remarkable presence and poise.
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Contently - Strategy
MARCH 22, 2019
Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions.
Communications Conversations
MARCH 22, 2019
The year was 2012. A good friend, Shelli Lissick, had recommended my name to Dr. Tom Grier, a professor at my alma mater, Winona State University. After chatting with Dr. Grier over the phone, I made the trip to Winona to speak to his class for the first of what would be many times over the next 7-8 years. With that, my interest and passion for teaching was ignited.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Muck Rack
MARCH 22, 2019
Get to know 8 of the finalists of the 2019 PRWeek Awards
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
HMA Public Relations
MARCH 22, 2019
As I have always said, I am not exactly type A personality. I do not have perfect calendars outlining every hour of my day. I often […]. The post Clear the Clutter, Clear the Mind appeared first on HMA Public Relations.
The Hoffman Agency
MARCH 22, 2019
By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. By 2030, global food demand is expected to rise by 35 percent.
Critical Mention
MARCH 22, 2019
A content distribution plan is a map that guides marketers in promoting content. It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. After you finalize your content, the next step is deciding what to promote.
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