ImPRessions - Crenshaw Communications
NOVEMBER 30, 2018
It’s that time of year when we chat up colleagues, family, and friends old and new at holiday gatherings. At some point, you may ask a new acquaintance what they do for a living. If the response is “I work in PR ,” you might be stumped for a minute. If so, don’t feel bad. Some colleagues here have said that their own spouses can go for decades without a real grasp of what they do.
The Resolution Blog
NOVEMBER 30, 2018
Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling?—?and be honest with yourself here: is it really a good enough story? A failed sell in doesn’t mean that your story is dead?
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Communications Conversations
NOVEMBER 30, 2018
Each year, something called “Orbit” (don’t worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best practices in the industry. I now pay attention to this survey if for no other reason than there just aren’t that many surveys of bloggers like this around anymore in 2018 (which, actually, is hard to believe).
The Resolution Blog
NOVEMBER 30, 2018
Sell-Ins Aren’t Always Successful?—?Here’s How To Break The News To Your Manager Seeing your story flop is never fun, but it’s an inevitable part of the PR business. Sometimes you need to re-evaluate the story but, most importantly, you need to voice your concerns?—?and that means standing up to your manager. If you don’t do this, you might end up continuing to flog a dead horse which won’t sell your story any quicker and might even ruin your reputation and your hard-earned relationships.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Steve Barrett on PR
NOVEMBER 30, 2018
High-profile developments such as GM's business transformation announcement on Monday call for strong and considered reactions from all concerned - especially the communications department.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Karen Freberg
NOVEMBER 30, 2018
To say the last four months has truly been one of the busiest (and most rewarding) times in my professional career would be an understatement. Lots of brainstorming, team meetings, and event planning sessions all were part of my schedule for this semester. It has truly been one fabulous journey! I have to admit, I probably consumed more coffee this semester than any other semester before.
wiredPRworks
NOVEMBER 30, 2018
“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” with Barbara Rozgonyi for SpeakerNet News. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. This site contains affiliate links to products and services. We may receive a commission for purchases made through these links.
Scott Public Relations
NOVEMBER 30, 2018
Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Here are several common mistakes in managing a social media marketing strategy and what you should do instead that Danielle Winski describes in her article “ 11 social media mistakes brand managers should avoid.”.
wiredPRworks
NOVEMBER 30, 2018
Thanks to SpeakerNet News, and Rebecca Morgan, for the opportunity to share inside info on. “How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” with Barbara Rozgonyi for SpeakerNet News. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.
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Ryan Foran
NOVEMBER 30, 2018
Arcadia USD has created a Digital Communications Internship program to help tell the district's story in order to help recruit the best teachers and students, advocate for funding via parcel tax and bond measures and create community engagement and support. More than 30 students participate in the internship program and work for the Public Information Office.
Contently - Strategy
NOVEMBER 30, 2018
Posting a video on YouTube is one thing. Building an audience on the platform is quite another. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 billion monthly users.
Mindful Marketing
NOVEMBER 30, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? Some would even try to sneak a smoke in the bathroom between classes. Those days are now back with a 21st century twist. Like many other things, cigarettes have gone high-tech, which makes them more appealing to minors, but has the biggest e-cigarette maker intentionally targeted teens ?
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