Fri.Nov 30, 2018

How To Make Small Talk With PR People

ImPRessions - Crenshaw Communications

It’s that time of year when we chat up colleagues, family, and friends old and new at holiday gatherings. At some point, you may ask a new acquaintance what they do for a living. If the response is “I work in PR ,” you might be stumped for a minute. If so, don’t feel bad.

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Honored to be Named a Top Digital Marketing Influencer

B2B PR Sense

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers: Michele Linn. Chad Pollitt. Alan Bleiweiss. Vanessa DiMauro.

7 ways Expedia improved email to reach its diverse global staff

PR Daily

Large organizations face challenges when communicating with employees across multiple subsidiaries, locations and foreign offices. Email remains the most popular means of reaching employees in most organizations.

5 Ways to Turn a Failed Sell In Around

The Resolution Blog

Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling?—?and

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Burger King grabs attention by tweeting gobbledygook

PR Daily

Burger King’s new social media strategy is to embrace gibberish. No, the fast-food chain’s social media outline or editorial calendar isn’t hard to understand. Rather, its Twitter profile recently spit out nonsense. gb;sughalugpaewyhg;irhdl!hflg.gss.hhrtdtudjytjghc>-8*tfls<9jdgblsvakyefe124352.b?jifdg;sualbnjg;ihs=0u65484hliugresHFUGILBSPJGMnfsig0947ws.

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Why and how marketers should help build employee brand engagement

PR Daily

Employee brand engagement correlates with far more than increased productivity. Engaged employees are less likely to leave their companies, more likely to deliver great customer experiences, and more efficient than their disengaged counterparts.

What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Building an audience on the platform is quite another. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network.

9 tips for promoting your gated content

PR Daily

The work doesn’t stop after you hit “publish”—especially for white papers and other pieces of gated content. Creating white papers is tough. It takes a lot of time and resources, and when you complete one, you should be proud.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Microsoft redesigns icons to match new features

PR Daily

Microsoft wants to remain recognizable, but with a fresh new look at the same time. The company has announced new icons for its Office suite of products for the first time in five years, reflecting product changes and added emphasis on the cloud.

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Three lessons corporate bloggers can takeaway from Orbit’s recent blogger research

Communications Conversations

Each year, something called “Orbit” (don’t worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best practices in the industry.

Marriott reveals data breach for up to 500 million guests

PR Daily

The world’s largest hotel chain just revealed what might be the second-largest data breach in history. On Friday, Marriott revealed hackers broke into the reservation system of its Starwood hotel brands, which include Sheraton, Starwood’s Westin, Four Points by Sheraton, Aloft, St.

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SpeakerNet News | How to Write a Press Release for Speakers

wiredPRworks

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” ” with Barbara Rozgonyi for SpeakerNet News. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

The 5 most popular stories on PR Daily this week

PR Daily

Here are the five most widely read stories this week on PR Daily : Infographic: How to give and receive criticism. How to write a better résumé. Infographic: 21 social media tools for savvy marketers. Writing advice from iconic authors. 9 steps to improve your PR writing. RELATED: Earn recognition for your captivating videos and visual designs. ]. Image via

BC18 x FrebergPR: What an incredible journey!

Karen Freberg

To say the last four months has truly been one of the busiest (and most rewarding) times in my professional career would be an understatement. Lots of brainstorming, team meetings, and event planning sessions all were part of my schedule for this semester. It has truly been one fabulous journey!

Earn the promotion you’ve been chasing

PR Daily

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What Not to do With Social Media

Scott Public Relations

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity.

SpeakerNet News | How to Write a Press Release for Speakers

wiredPRworks

Thanks to SpeakerNet News, and Rebecca Morgan, for the opportunity to share inside info on. “How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” ” with Barbara Rozgonyi for SpeakerNet News.

Instagram Story: Blaming Social

Doctor Spin

Digital Social Media behavioural psychology media logic social media social media optimist

Targeting Teens for E-Cigarettes

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? Some would even try to sneak a smoke in the bathroom between classes. Those days are now back with a 21st century twist.

CSBA Presentation: Creating a Communications Internship to Brand Your School District

Ryan Foran

Arcadia USD has created a Digital Communications Internship program to help tell the district's story in order to help recruit the best teachers and students, advocate for funding via parcel tax and bond measures and create community engagement and support. More than 30 students participate in the internship program and work for the Public Information Office. The student-interns serve as news reporters who cover the entire school district.

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