Tue.Jul 24, 2018

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Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

Deirdre Breakenridge

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator? What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? All great questions.

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some of the moves are arguable, but all were bold, even risky. Some brands spoke out in response to crises, while others may have created crises by speaking out.

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Consumer trust in brands is fading—here’s how it can be saved

Agility PR Solutions

There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board. In fact, a new survey from digital engagement services firm ModSquad, conducted by Harris Interactive, reveals Americans rank engagement with a human customer […].

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Digital now rivals traditional media as driver of major investment decisions

Stuart Bruce

New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions.

Media 102
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Role of PR in Marketing

Critical Mention

Companies tend to emphasize PR when they’re launching their brand, unveiling a new product or reaching a business milestone — but how about after the dust settles on these events? Earned media coverage and press outreach doesn’t stop after launching a campaign. PR is an integral part of marketing and should play a key role in brand strategy throughout a company’s lifecycle.

More Trending

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why. There are a lot of reasons why, but in some way, shape or form, it probably can be traced to the fact many marketing shops don’t see a distinction between content

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The undercover arms race between media and commerce platforms

Agility PR Solutions

Media, advertising and commerce have historically had a symbiotic relationship. The equation was simple: customer sees an ad via media and buys a product via a retail outlet. Today, there is a growing friction between e-commerce and media platforms, which are both competing for a finite amount of consumer attention, and this friction threatens to […].

Retail 60
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Real enfluence is at a premium – Don’t squander it on irrelevant stunts

Mark My Words

PR Week. Stunts and unlikely partnerships have their place in PR but they need to be meaningful, plausible and free from cynicism to work, says Mark Borkowski. Agencies may bray at analytics showing incredible engagement with their bran­ded content, yet real influence remains elusive, says Mark Borkowski. It was to be the stunt of the summer. Two unlikely partners.

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Why are retailers still struggling so much with CX?

Agility PR Solutions

Myriad new research has stressed that brands must focus on providing high quality customer experience (CX) to gain loyalty—but even amid a flurry of next-tech tools like AI, retailers keep missing the mark. And things aren’t getting better: according to a new report from Forrester, multichannel retailers’ CX quality remained flat—and 36 percent of digital […].

Retail 60
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Learning from the media

Axia PR

What you should know. Recently, journalists from the print, TV, radio, and magazine world attended a “media mashup” professional development event for those in the PR industry, which the Florida Public Relations Association hosted. These professionals all understand that getting the media’s attention isn’t as easy as one may think.

Media 63
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What every new business needs to know about agile PR

Agility PR Solutions

In a time when consumer pressure is more evident and powerful than ever before, one piece of negative press at an unfortunate time can snowball into a brand disaster that essentially leaves you radioactive. Classic scheduled (and largely reactive) PR methods are facing significant challenges—but what about a more agile approach? Agile methodology has been […].

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Why Inbound PR Could Finally Prove the ROI of PR

Inbound PR

Clap if you agree: PR's biggest challenge throughout its entire existence has been measurement. I wish I could hear you. But I'm sure that pretty much everyone who works in the PR industry would agree. A few weeks ago, I had the pleasure of participating in Paul Sutton's podcast where we spoke about Inbound PR and how it presents " a methodology for public relations that moves the conversation firmly away from being one about reputation management to being one about the bottom line.".

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And finally… The Economist serves up a futuristic dish

PR in High Definition

Have you just settled down for your lunch break and are getting ready to tuck in? So, what did you go for? Sandwich and crisps? A salad or some pasta? How about some artificial meat with a nice sprinkling of different insects for some extra protein and a side of 3D-printed red pepper hummus? Certainly, this may not quite be everyone’s cup of tea – most Fireflies sincerely hope that regular hummus will still be on offer – but by 2050 these foodstuffs could be regular features on our menus.

Print 48
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The art of smart thinking in public relations

PR Conversations

This PR Conversations post looks at the challenges in attracting smart people to build sustainable careers in public relations, by sharing a conversation that I’ve had with Ann Pilkington, founder of PR Academy , the largest provider of professional PR qualifications in the UK. . Dr. Heather Yaxley. It seems to me that there’s a perennial debate in public relations about the merits of experience versus qualifications.

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Tool of the Month: In your inbox

PR in High Definition

Even in a post-GDPR era, we’re still inundated with newsletters; most we signed up for, some we didn’t – and I’m sure that it’s the same situation for a lot of marketing folk. In Your Inbox selects the best newsletters around, from a variety of topics such as business, entertainment, food and lifestyle, vets them for spam and click-bait, and presents them in an accessible format.

Tools 48
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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

PR success is really pretty simple. I did not say “easy” … because most people don’t commit to the discipline. Below we quickly cover these elements which lead to PR success: Make your news a story. Tell your story simply and naturally. Keep trying , learning each time. Accept that media coverage is most likely to come when you’ve earned it.

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Lost your spark? Five tips to get your creative juices flowing

PR in High Definition

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Unfortunately, we can’t choose when we’re at our most creative – how great would that be?! In fact, many studies have found that creativity happens unconsciously and is not within our control.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What Mr. Rogers Teaches About Us Communications

HMA Public Relations

Mr. Rogers' life lessons and discussions about tough topics were aimed towards children, but they are important for communicators, too. The post What Mr. Rogers Teaches About Us Communications appeared first on HMA Public Relations.

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Forget AI vs. humans: Cobots will ‘evolutionise’ PR

PR in High Definition

The robots are coming! It’s a matter of perspective whether those four words make your eyes roll, stomach sink, or excitement run through your very bones. For many in the PR industry, it’s fair to say it’s the former. However, new research from the Chartered Institute of Public Relations (CIPR) suggests robots will increasingly learn PR skills currently completed by humans.

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This month in bad PR pitches

Muck Rack

This month in bad PR pitches

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Is it Time for Your Solo PR Pro Business to Hire Help?

Solo PR Pro

Starting a solo PR pro business is one of the scariest and most satisfying things you will ever do. Most Solo PR Pros launch their business with a focus on gaining clients and doing the work. You enjoy charting your course and choosing the type of work you do. Early on, you may be do it all, but inevitably you will benefit from some type of help. This could be a VA intern or assistant to help with admin or junior level tasks, or back end office tasks such as billing and invoicing.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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5 Signs Your Marketing Needs More Automation

PR 20/20

Unless you’re a marketer stuck in the Stone Age, you’ve likely heard of marketing automation. At its core, marketing automation is designed to automate marketing actions, reduce repetitive tasks, better nurture leads and ultimately, close more sales. While you may have heard of it, are you actually using marketing automation? According to CMO.com , nearly half of all companies use marketing automation, and 91% of the most successful users agree that the solution is “very important.