ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. A great softball pitcher doesn’t simply close her eyes, rear back, and heave the ball towards the batter, hoping for the best. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions.

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Pitching B2B Interviews Employee 180

Business Wire

FEBRUARY 28, 2018

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.

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Prowly

FEBRUARY 28, 2018

No startup can acquire users and grow without publicity. Or at least, it’s one hell of a challenge to do so. But publicity helps achieve another important thing for a startup – attract potential investment. The post How to Generate Publicity to Attract More Investors for Your Startup appeared first on Prowly Magazine.

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Publicity How To Content Marketing Marketing 143

PRSay

FEBRUARY 28, 2018

Having attended Black History Month events during February and listening to a variety of African-American leaders and friends in the PR industry, I came away feeling both inspired by them, and not at all satisfied with the state of Diversity and Inclusion in PR and in PRSA. I’m referring to D&I in all its facets: race, ethnicity, gender, religious beliefs, nationality, age, sexual orientation, physical and mental ability, and more.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

FEBRUARY 28, 2018

Groups on social media can be one way of getting your content or message in front of new audiences on social media. But what does a successful group look like? In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder ways to better engage their social media […]. The post Five things to remember when building social media groups appeared first on NewsWhip.

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Groups Social Media Media Marketing 107

Axia PR

FEBRUARY 28, 2018

How to benefit from marketing and PR strategies. The terms “marketing” and “public relations” aren’t interchangeable. Defining what makes them different can help you create better-focused marketing and PR campaigns, with better objectives, goals and expected outcomes.

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PR Conversations

FEBRUARY 28, 2018

Let’s talk about professional PR development. Why bother? That’s the question that started the following PR conversation between Kevin Ruck and Heather Yaxley. If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck. Co-founder, PR Academy. With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?

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Training Ethics Data Analysis 65

HMA Public Relations

FEBRUARY 28, 2018

According to Pat Williams, co-founder of the Orlando Magic (yes, he drafted Shaq), there are seven basic traits that make up a great leader. The post What Makes a Leader? appeared first on HMA Public Relations.

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The Hoffman Agency

FEBRUARY 28, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”. Journalist: “Not good”. PR: “You mean not good like one out of a hundred?”. Journalist: “I’d say more like one out of a million?”. PR: “So you’re telling me there’s a chance … Yeaaah!”.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Buzzstream

FEBRUARY 28, 2018

Since starting our companies, Exercise.com and CarInsuranceComparison.com , my team and I have always practiced a slow and steady approach as we build our way into excellence. From my experience, when you first start a company, focusing on the core competencies and building systems and features are usually the top priorities, to the point where everything else gets added to a to-do later list.

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Viral Fashion Report Company 48