Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? . You can start with a site like HARO , which sends out several earned media opportunities each day.

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How To Media Pitching Creativity 279

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps.

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Twitter Software Retail Agency 208

Presspage

DECEMBER 12, 2017

How does an organization like CIPR handle its own PR? For the CIPR, there is always plenty to communicate, because as an organization, they are constantly working on new and different things. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations.

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Strategy Ethics Facebook Twitter 83

Barokas

DECEMBER 12, 2017

With an ever-changing media landscape, it’s important as PR professionals to keep an arsenal of tools at the ready in order to get that perfect piece of coverage for your client. One way to do that is by conducting and leveraging a third-party survey to garner media interest. Yes, that may seem like a daunting task and let’s be honest, it’s not for the faint of heart.

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Survey How To Data Pitching 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Solo PR Pro

DECEMBER 12, 2017

You have often heard it said that it’s important to not only work in your business but on your business. However, this can be easier said than done for busy communications professionals. Of course, you find time to do invoicing, billing and business development but if we’re honest we may neglect those other things that could move your business forward.

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Energy Measurement Social Media Leadership 64

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Next steps include a face-to-face meeting, a formal proposal and substantive follow-up conversations.

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Agency Meeting Measurement Construction 159

The Proactive Report

DECEMBER 12, 2017

It’s that time of year when predictions and suggestions are made for the new year. Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest.

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Analytics SEO Infographics Software 228

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the four key elements to write a press release that converts: The news announcement.

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Writing How To Infographics Pinterest 75

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to go. I genuinely enjoy the process of making predictions – and I find it intellectually stimulating to read those offered by other smart people.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications