Tue.Dec 12, 2017

Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities.

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

The most interesting part about predictions is they are an intersection of analysis and aspiration. I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to go.

Trending Sources

Guest Post: How Twitter Became My Platform of Choice

PR Expanded

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland.

15 top sources for social media news, tips and advice

PR Daily

There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following? For a steady flow of solid insight and tips, bookmark these 15 standouts: 1. Buffer Blog. Buffer is a social media management platform.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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10 Things To Do For Your Business

Solo PR Pro

You have often heard it said that it’s important to not only work in your business but on your business. However, this can be easier said than done for busy communications professionals.

How influencer and content marketing will shape PR in 2018

PR Daily

The power that content and influential social media users wield isn’t new—but tapping into it will take new tricks. Both strategies continue to dominate, as PR pros looking to make a splash in 2018 look for the next big thing.

How to Write a Press Release That Converts

Beyond PR

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. Click below for more]. The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to avoid boring your audience

PR Daily

The first rule of many professions is: Do no harm. For content marketers, the first rule is: Do not—under any circumstances—bore your audience. This rule can be applied to any medium—blog posts, podcasts, video, etc.—that that a business may use to educate its audience, and by proxy, market itself.

Top 5 Digital Skills to Learn in 2018

The Proactive Report

It’s that time of year when predictions and suggestions are made for the new year. Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018.

How to ask for PR links the right way

PR Daily

As PR efforts become increasingly digital, media mentions alone aren’t enough. As more clients and organizations seek to rank high on search engine results, PR pros—along with their marketing counterparts—must work to get both media mentions and links back to their websites.

How to make a survey work for your PR plan

Barokas

With an ever-changing media landscape, it’s important as PR professionals to keep an arsenal of tools at the ready in order to get that perfect piece of coverage for your client. One way to do that is by conducting and leveraging a third-party survey to garner media interest.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Can you identify the sources of these 10 famous quotations?

PR Daily

Some of the quotes in our most famous memes are wrong. Wrongly attributed. Wrongly stated. Wrongly shortened. Wrongly turned into sound bites. As journalists, PR specialists, or corporate communicators, we know the importance of capturing quotes from our sources correctly. The same goes for quotes made famous online, especially on social media—the quotes you’ve heard again and again. Before you incorporate them into your work, confirm who said the words, as well as what was actually said.

Is incorporating user data into PR messaging ‘creepy’?

PR Daily

Santa might know who has been bad or good, but Netflix knows how many times you watched “A Christmas Story” this week. In a humorous tweet, the video streaming company poked fun at dozens of users who had repeatedly viewed “A Christmas Prince” in recent weeks.

The secret to a successful PR Daily Award entry

PR Daily

Winning one of PR Daily’s 11 awards programs is an excellent way to set yourself apart in the crowded communications industry.