Wed.Nov 15, 2017

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[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

Cision

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news. Google has made a lot of changes , especially in the last year. Getting your content to appear on page one of search results is a more complex job than ever before. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences.

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Newsroom od ?rodka: kto pracuje na Twój sukces?

Prowly

Wirtualna Polska to nie tylko portal informacyjny. To gazeta i telewizja w jednym. W naszych serwisach powstaje kilkaset materiałów dziennie: tekstów i realizacji wideo. Piszemy o. The post Newsroom od środka: kto pracuje na Twój sukces? appeared first on Prowly Magazine.

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Using Data In Your 2018 PR Planning Process

Shift Communications

It’s nearing the end of Q4 and 2017 altogether. You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. It’s a good feeling to organize what your clients are doing, who on your team is doing what (and when) and putting goals to strategies. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts.

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Breaking Out Of The Creativity Crisis

Prowly

This text is going to come in two parts—the first one is about gaining a new perspective on the issues at hand and how to make them look more bearable, while the second one will equip you with an efficient tool to come up with solutions. The post Breaking Out Of The Creativity Crisis appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Will NBC’s Statement on Costas Inform Fox News’ Treatment of Shepard Smith?

PR News

And you thought the story of Sean Hannity seemingly changing his tune on Judge Roy Moore’s fitness for office was the only big story coming from Fox News Tuesday night. Well, one of Hannity’s colleagues at Fox News, anchor Shepard Smith, is being trounced today for speaking his mind about the weakness of evidence behind a story… Continued. The post Will NBC’s Statement on Costas Inform Fox News’ Treatment of Shepard Smith?

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Knowing Your Audience

HMA Public Relations

What makes Kyoto such an attractive place to host international meetings? Scott attributes it to the fact that the city knows it audience. [Click below for more]. The post Knowing Your Audience appeared first on HMA Public Relations.

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Brands, Bad PR And Ad Boycotts: Who Wins?

ImPRessions - Crenshaw Communications

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues. Though it may be an opportune time for some brands to take a stand on relevant issues, many choose to remain neutral on hot-button topics, and understandably so. So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program?

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Cluetrain Manifesto author and visionary set to visit London for 2018 CIPR lecture

Stephen Waddington

If you’re a Cluetrain Manifesto fan there’s a chance for you to meet a hero in March 2018. Practitioners of modern public relations, computing, media and digital marketing divide into two camps: those that have read The Cluetrain Manifesto , and those that haven’t. The book, written in 1999, by a foursome including Dr David Weinberger, Rick Levine, Christopher Locke and Doc Searls, has had the biggest single impact of any book on my career.

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Too Left Tweet: Brands Get Political at their Peril

Flack's Revenge

via GIPHY. The term “coffee break” took on new meaning this week as right wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig and others tweeted about pulling ads from the show, following Hannity’s interview of the embattled Republican Senate candidate Roy S.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.