Cision

JUNE 7, 2017

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them. Guess what happens when someone is going to meet you? They Google you. But, did you know that what people see when they Google you is within your control? Dictate Your Digital Footprint Destiny. Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.

Google 319

Google Reputation How To Television 319

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […].

How To 294

How To Local Publicity Interviews 294

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a h

Small Business 168

Small Business SMB Local Viral 168

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which pitches do they overlook? How can you better delight and entice them to return your emails so you can share what’s new?

How To 150

How To Fashion Interviews Local 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JUNE 7, 2017

Originally authored and published by Gorkana’s Solomon Radley [link]. Communicators finally have the opportunity to stand up and prove how great they are to company executives, Telefónica UK ‘s director of corporate affairs Nicola Green said yesterday. During a panel Q&A session at the London leg of the Cision World Tour , Green said new innovations mean PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.

Corporate 150

Corporate Communications Twitter Agency 150

Shift Communications

JUNE 7, 2017

Today’s blog is from our partner at NATIONAL, Jonathan Litwack. Enjoy! . Key Performance Indicators (KPIs) are a lot like a road trip: we know that we have a starting point and an end point, with speed being our indicator of whether we’ll successfully reach our destination on time or not. (Analogy lost on you? Check out this other blog post which serves as an introduction to KPIs.).

Engineering 92

Engineering Measurement Exercises Blogging 92

Beyond PR

JUNE 7, 2017

Originally authored and published by Gorkana’s Solomon Radley [link]. Communicators finally have the opportunity to stand up and prove how great they are to company executives, Telefónica UK ‘s director of corporate affairs Nicola Green said yesterday. During a panel Q&A session at the London leg of the Cision World Tour , Green said new innovations mean PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.

Corporate 60

Corporate Twitter Agency Communications 60

BradleyPR

JUNE 7, 2017

The internet is a crazy place. You never know what’s going to go viral. Let’s be honest, nobody saw Harambe, Alex from Target or Left Shark coming. But when the entire country seems to be focused on one aspect of the news or pop culture, you’ve got to take advantage of it. The Hershey Company [.].

Viral 48

Viral Company Blogging Publicity 48

Norton's Notes

JUNE 7, 2017

On the first day, Evan Spiegal created Snapchat. On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost identical version of the mobile app’s features to its platforms. This copycat movement led firstly by Instagram and shortly after followed by Facebook and WhatsApp (yeah, I’d forgotten about WhatsApp stories already as well).

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Facebook Instagram Social Media Video 41

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