Onclusive

MAY 24, 2017

Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […].

Measurement 220

Measurement Data Analytics Technology 220

Cision

MAY 24, 2017

Essayist and short story writer Flannery O’Connor once said: “A story is a way to say something that can’t be said any other way, and it takes every word in the story to say what the meaning is.” The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story.

Writing 229

Writing Engineering Study Course 229

Onclusive

MAY 24, 2017

Our in-house data scientist, Fletcher Stump Smith , spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics softwar

Measurement 150

Measurement Analytics Data Product Launch 150

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets.

Measurement 136

Measurement B2B Google Financial 136

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

MAY 24, 2017

Essayist and short story writer Flannery O’Connor once said: “A story is a way to say something that can’t be said any other way, and it takes every word in the story to say what the meaning is.”. The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it: Love Your Headline.

Writing 79

Writing Television Engineering Study 79

BradleyPR

MAY 24, 2017

Only 4 percent of women around the world consider themselves to be beautiful. This heartbreaking statistic shows that body confidence is a universal issue. However, one household name is taking a stand to redefine what it means to be beautiful. Dove, the popular soap and body wash company, has heard the sighs of millions of [.].

Company 59

Company Publicity 59

Axia PR

MAY 24, 2017

5 tips to help you use brand journalism to connect with your audience and boost your brand awareness. Most companies have a love/hate relationship with journalists. They know they need journalists to increase their visibility and boost their credibility, but getting their attention can be frustrating and time-consuming. As a result, many businesses take matters into their own hands by using brand journalism.

Journalism 54

Journalism Company Brand Branding 54

HMA Public Relations

MAY 24, 2017

Corporate social responsibility is a large factor when it comes to determining what kind of organization is considered a "good company.". [Click below for more]. The post Corporate Social Responsibility – Management Decision or Mandatory? appeared first on HMA Public Relations.

Corporate 56

Corporate Company Publicity 56

MaccaPR

MAY 24, 2017

From the Pizzagate conspiracy theory about an alleged (but completely non-existent) pedophile ring operating out of a Clinton-linked pizzeria that consumed a news cycle during the 2016 Presidential election to that time when the cast of TV’s “Friends” was said to be reuniting for a new season or even when Pope Francis supposedly endorsed Donald Trump, fake news is now a topic of conversation on social media, in newsrooms and around your office water cooler.

Marketing 63

Marketing Social Media Report Employee 63

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications