Understanding the 8 Media Influencer Buckets, and How to Reach Them
PRSay
SEPTEMBER 21, 2018
With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with. The common thread is that each bucket contains third-parties your audiences trust. Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list.
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