Fri.Sep 21, 2018

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Understanding the 8 Media Influencer Buckets, and How to Reach Them

PRSay

With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with. The common thread is that each bucket contains third-parties your audiences trust. Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list.

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PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster

Garrett Public Relations

This week’s PR Crisis of the Week post finds several brands facing tough days ahead as they attempt to extricate themselves from sticky situations ranging from airline issues to fat shaming to ticket scalping. Jet Airways – and the Airline Industry Seems there’s always an airline in the news with some type of crisis. This […]. The post PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Don't ask permission, just do it

Steve Barrett on PR

White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.

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4 SEO trends communicators should track

Lauri Pehar Borsh

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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LEAP BEFORE YOU LOOK

Mark My Words

There are always two ways of looking at things. The Circle [link] surely the most depressing programme to come into our homes for a decade. Or is it? Maybe it’s the cleverest, quickly uncovering the lengths we go to to be ‘liked; and how quickly we evaluate the truth. Or the lack of it. Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content the

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A tribute to the “Greatest Saturday Morning in PR”

HMA Public Relations

Saturday morning I walked into the Barrett Honors College at ASU for the 15th annual Valley Publicity Summit presented by SPJ. I was greeted by Mark, […]. The post A tribute to the “Greatest Saturday Morning in PR” appeared first on HMA Public Relations.

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Wishing Our Colleagues in Asia an Enjoyable Mid-Autumn Festival

The Hoffman Agency

Lights. Camera. Action. [link]. The post Wishing Our Colleagues in Asia an Enjoyable Mid-Autumn Festival appeared first on "What's HAppening" Blog.

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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high. If your marketing team churns out content but you have the nagging sense your process isn’t as efficient as it could be, chances are you’re not grappling with an

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Does Direct Mail Really Work for Millennials?

Critical Mention

Millennials are the wave of the future. In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 trillion dollars–more than any other generation before them. This statistic makes it imperative for PR pros to deduce if some of the older, tried-and-true strategies appeal to the millennial generation.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Businesses that Bury the Hatchet

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What’s a fun night out with friends for you? Maybe it’s dinner at a favorite restaurant or a trip to the movies to see a new release. How about throwing axes ? Thanks to some adventurous entrepreneurs, more and more people are participating in the pastime once reserved for lumberjacks.