Prowly

JUNE 20, 2017

How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations. But if you immediately thought of link schemes, spam backlinks, and Google penalties, The post How to Stop Spam Backlinks from Ruining Your Google Reputation appeared first on Prowly Magazine.

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PR News

JUNE 20, 2017

Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator.

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Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics. Filter bubbles reinforced existing opinions.

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Sword and the Script

JUNE 20, 2017

Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy. By my observation, such was the case when Marketplace ran this piece – The powerful interests fighting tax simplification by Ryan Kailath.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

JUNE 20, 2017

To demonstrate the power of voice, try to “name that brand” below based on copy from company job descriptions: “You sometimes rearrange your computer setup just for fun. You were. The post Why Brand Voice Matters and What You Need to Do About It appeared first on Stern Strategy Group.

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HMA Public Relations

JUNE 20, 2017

The beloved Arizona Coyotes captain, Shane Doan, is hanging up his skates after 21 seasons, albeit not voluntarily. But, as history has proven time and time again, this is not the end of his NHL legacy. [Click below for more]. The post Face Of The Franchise appeared first on HMA Public Relations.

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Solo PR Pro

JUNE 20, 2017

Studies indicate that emotional intelligence – the ability to identify and manage your own emotions and the emotions of others – is more important than a high IQ to succeed. As a solo PR pro, your emotional fortitude will be tested in a variety of ways, and you'll need a high emotional IQ to remain resolute. You will need the ability to handle stress and the aptitude to let things go and continue moving forward.

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