Procurement’s Quest For “Cheapest” Results In Tick-the-Box PR
Ishmael's Corner
APRIL 29, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I can’t say I’m a fan of procurement. I recognize that every company wants value in its purchases. Yet, procurement’s behavior often reflects a singular mission: secure the cheapest price point possible. I also find that procurement often takes the same approach to selecting PR services as pitting Walmart against Costco in buying soda pop.more.
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