ImPRessions - Crenshaw Communications

APRIL 19, 2018

An early-stage company with limited resources expects a good return on investment from any tech PR firm it employs. This, of course, is true of any organization, but for a startup, the stakes are a bit higher than for a long-established business. Young companies may not possess much experience outsourcing public relations work, and they may not fully realize when they’ve chosen the wrong team to help lead them to greater glory.

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Agency Guidelines Course Meeting 136

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers. The benefits of securing positive media coverage for your brand… Continued.

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Community Conference Measurement Media Relations 93

PRSay

APRIL 19, 2018

The cherry tree in our front yard is full of white blossoms, which can only mean one thing: the arrival of spring. It is the season of renewal, new growth and transition into summer. Spring is also a transition time for many military service members moving from a career to a whole new way of life. I retired from the Navy years ago, and while I was excited to become a civilian in a new job, I was also apprehensive and unsure of what to expect.

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Local Resources Study Interviews 83

Axia PR

APRIL 19, 2018

Learn what a Facebook pixel is and how you can implement it for your company. If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads. Fine-tuning your customers’ target markets just got so much easier.

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Facebook How To Tools Company 72

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

APRIL 19, 2018

Public relations practitioners should have a rudimentary understanding of the Facebook newsfeed. It’s an important form of media connecting 40 million people in the UK. I ran a workshop at the PR Week’s PR360 Conference in London today about the best way for public relations to work with Facebook. Here's a copy of my presentation. Unpacking the Facebook newsfeed algorithm from Stephen Waddington It’s not possible to have a conversation about Facebook at the moment without acknowledging the ongoi

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Facebook Privacy Community Groups 62

HMA Public Relations

APRIL 19, 2018

Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”. The post What Is Wrong With Your Story Pitch? appeared first on HMA Public Relations.

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Pitching Blogging Publicity Media 40

Waxing UnLyrical

APRIL 19, 2018

Guest Post by Laura Petrolino. The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. Your passion drives you and allows you to create mountains out of molehills.

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Nonprofit Tools Marketing Skype 76