From Creator to Merchandising Branding Genius: Reflections on Casey Neistat’s New Shop + Line
Karen Freberg
JANUARY 21, 2018
We hear all the time about the rise of influencers and integrating them into campaigns and partnerships. For example, Klear (a great company!) recently released their report on influencer marketing (which you can download here ). However, I have found there are some influencers who are the real deal. They are the same as they are in person, and they provide value to their audiences and engage with them.
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