The Proactive Report

APRIL 13, 2018

Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between the

Measurement 138

Measurement Analytics Google Social Media 138

PRSay

APRIL 13, 2018

Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). But too often they relinquish control of the WHAT. To earn the placements you really want, you must seize the authority to choose WHAT you pitch. You may need to be subtle about it, but you can do it. Here are three different ways you can do this, based on conversations I had with three consulting clients recently: The first PR pro I spoke with asked how to identify the bes

Pitching 98

Pitching Nonprofit Software Media Relations 98

Steve Barrett on PR

APRIL 13, 2018

The awkward and sweaty young man in a hoodie has evolved into a confident and effective communicator who is a good front person for Facebook.

Communications 62

Communications Facebook 62

HMA Public Relations

APRIL 13, 2018

Scott provides us with some great conversation starters to use during your next networking event, courtesy of Dave Sherman's book, Breaking the Ice. The post Great Conversation Starters appeared first on HMA Public Relations.

Publicity 45

Publicity 45

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

APRIL 13, 2018

JIM WATSON/AFP/Getty Images. Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. So how’d he do? Above all, Zuckerberg was well prepared.

Privacy 159

Privacy Facebook Construction Policies 159

5W PR

APRIL 13, 2018

By: Kelsea, Social Media Director. While social media algorithms and trends are always changing, one thing still holds true: content is king. This means that brands must constantly revisit and update their content strategies to remain relevant in the online conversation. Even the smallest adjustments can keep consumers interested, bring in new followers and take advantage of the platforms’ ever changing algorithms.

Strategy 76

Strategy Instagram Social Media Trends 76