Melissa Agnes

MARCH 2, 2018

Image: Konontsev Artem | Shutterstock. As I frequently share on stage , one of the secrets to being crisis ready is to choose your lens. The lens through which you choose to see a negative situation directly impacts the actions you take in response to that situation, which directly impacts the results that that situation has on your brand. This means that choosing your lens, and empowering your teams to have and act through the right lens, is essential in building brand invincibility.

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Crisis Crisis Management Analysis Brand 140

Presspage

MARCH 2, 2018

Jaeger-LeCoultre has been a fully owned subsidiary of the Swiss luxury group Richemont since 2000. The brand has hundreds of inventions and over a thousand calibers to its name, including the world’s smallest caliber, one of the world’s most complicated wristwatches and a timepiece of near-perpetual movement. Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer based in Le Sentier, Switzerland and founded by Antoine LeCoultre in 1833.

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Software Digital PR Groups Brand 127

Communications Conversations

MARCH 2, 2018

As an independent consultant, I have coffee with a lot of people in any given year. In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. It’s part of my job. Meeting new people benefits me in many different ways. The person I’m having coffee with could be a: 1) Potential referral source or client. 2) PR Rock Star I feature on this blog. 3) Candidate for one of two Mastermind groups I run. 4) Potential speaker for the Talking Points Speaker Serie

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Meeting Media Training Training Pitching 127

Steve Barrett on PR

MARCH 2, 2018

Charismatic Cohn & Wolfe leader and WPP boss Martin Sorrell favorite Donna Imperato becomes second woman in just four months to assume CEO role at top five global PR agency.

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Agency 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

MARCH 2, 2018

How to benefit from marketing and PR strategies. A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia.

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Wikipedia Company How To Guidelines 48

Karen Freberg

MARCH 2, 2018

I have a secret to finally share with everyone. This has probably been one fo the hardest things to not share with everyone.Only a handful of people knew about the secret I was walking around with. For the past 16 months, I kept this to myself and my close family and friends. I admit, there were so many times where I had to bite my tongue because I would ALMOST let this secret slip out at conferences, meet ups, and social events.

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Social Media Exercises Resources Writing 40