Steve Barrett on PR

MARCH 10, 2017

The nature of leadership in enterprise is more important than it has ever been and two recent CEO examples illustrate this perfectly - Travis Kalanick at Uber and Oscar Munoz at United Airlines.

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Airlines Enterprise Leadership Examples 80

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Here’s what we recommend to maximize the impact of your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

Shift Communications

MARCH 10, 2017

Picking and working with a PR firm is a big deal—and a big investment. If your company has gone through this before, or you’re involved in an agency search now, you know it’s a lot of work to get through the RFP process. The success of the partnership that’s about to begin is predicated on how much investment you’re willing to put into the relationship after you’ve said “you’re hired.”.

Agency 87

Agency Resources Crisis Communications Creativity 87

The Hoffman Agency

MARCH 10, 2017

By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? I don’t blame you for thinking that. In fact, most B2B companies are guilty of subscribing to that school of thought.

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B2B Social Media Strategy Media 49

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.