Onclusive

MARCH 29, 2018

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? The influencers of our target audience change over time and it is difficult to identify who has the greatest impact – beyond just follower size. Using a variety of analytics, AI-driven insights and social metrics can help you map influence across social platforms and identify patterns with the ke

Software 207

Software Analytics Trends Measurement 207

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. There’s a podcast for everything: from Meowster for cat lovers to The Survivalist Prepper Podcast, a show for doomsayers awaiting the collapse of civilization.

Enterprise 160

Enterprise B2B Interviews Engineering 160

PRSay

MARCH 29, 2018

Members of PRSA’s Counselors to Higher Education Section will meet April 11–13 in Nashville, Tenn. for their annual Senior Summit. Ahead of the event, PRsay asked three Section members about the state of their sector. These questions were answered by Michael Hemmesch , director of public relations at the College of Saint Benedict and Saint John’s University and a member of the Senior Summit Planning Committee: What are the biggest challenges that communications leaders in higher education face t

Education 74

Education Communications Privacy Construction 74

Karen Freberg

MARCH 29, 2018

We have seen a huge increase in utilizing influencers for various campaigns and brands. This is something you are seeing more and more often, which is not too surprising. Influencers are not just prominent in the industry, but are getting some long-term contracts like traditional media personalities as Digiday reported. Influencers, especially micro-influencers , have been able to grow their prominence in the industry through these various strategies and networks because 1) people are going to b

Marketing 45

Marketing Social Media Exercises Strategy 45

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

MARCH 29, 2018

Come to find out, there really is a day for everything! Get to know the HMA team a little better and by checking out what our favorite days are! The post What Is In a Day? appeared first on HMA Public Relations.

Publicity 40

Publicity 40