Translating the News Release on the Merger of Burson-Marsteller and Cohn & Wolfe
Ishmael's Corner
MARCH 4, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. How tough can it be to apply this expertise to their own announcement? Of course, what the news release states doesn’t necessarily align with reality.
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