Cision

AUGUST 17, 2016

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. Here I want to look at three components of a successful press release strategy: Creation. Distribution. Amplification. My aim is to help you with each so that press releases become an effective component of your overall marketing and PR strategy.

Newspapers 224

Newspapers Writing Strategy Pitching 224

Onclusive

AUGUST 17, 2016

“You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day. It streamlined communication, ensured multiple people were simultaneously “looped in” and enabled business professionals to be more organized and accountable.

Writing 215

Writing How To Communications Education 215

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. And, while the categories may vary, there are some tried and true strategies to help your speakers secure coveted spots.

Conference 131

Conference Print Trade Shows Advertising 131

Melissa Agnes

AUGUST 17, 2016

With so many platforms and tools available to us today, how do you choose the right communications platform for your organization to leverage in a crisis? Tune in to this week’s #crisisready video and find out! Have more to add to this story? Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation! The post How to Choose Which Communications Platforms to Use in a Crisis appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Crisis 126

Crisis Crisis Management Communications How To 126

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

AUGUST 17, 2016

Look, I’m comfortable in my current position as an independent consultant. In fact, I’m thrilled I get to do this job day-in and day-out. I’ll do it as long as my clients let me. But, from time to time, I’ve given thought to what it would be like to take one of these lead social/digital roles you see around the Twin Cities and start (or revamp) a digital team from the ground up.

Social Media 69

Social Media Media Analytics Community 69

PR Conversations

AUGUST 17, 2016

I often have email conversations with my PR Academy colleague, Kevin Ruck PhD. about public relations and communications. We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice.

Publicity 63

Publicity Storytelling Study Journalism 63

Deirdre Breakenridge

AUGUST 17, 2016

Brand awareness is just the beginning of what good PR can do for your company. By incorporating PR into your communication program, a business can quickly move beyond awareness straight toward customer loyalty and advocacy. When you take the time to build relationships, you can create the trust and transparency with your customers that will lead to long-lasting bonds.

Brand 202

Brand Branding Consumer Travel 202

PR Conversations

AUGUST 17, 2016

I often have email conversations with my PR Academy colleague, Kevin Ruck PhD. about public relations and communications. We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice.

Publicity 46

Publicity Storytelling Study Journalism 46

Waxing UnLyrical

AUGUST 17, 2016

Guest Post by Jen Zingsheim Phillips. The August #MeasurePR chat featured an appropriately august panel– Heidi Sullivan , SVP, Product & Interim Managing Director, Canada at Cision; Dan Farkas , an Instructor of Strategic Communication at Ohio University; and Rachael King who offers PR & partnerships for startups in addition to co-hosting The Shepod.

Measurement 42

Measurement Infographics Tools Data 42

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR Conversations

AUGUST 17, 2016

I often have email conversations with my PR Academy colleague, Kevin Ruck PhD. about public relations and communications. We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice.

Publicity 41

Publicity Storytelling Study Journalism 41