Stephen Waddington

JUNE 21, 2018

A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites.

Social Media 73

Social Media Print Study Advertising 73

NewsWhip

JUNE 21, 2018

We recently held a WhipSmart Salon event in London, with attendees from the world of PR and brands gathering to hear from a distinguished panel of speakers from some of the top brands and PR firms. The evening began with a talk from our CRO and President, Brett Lofgren, who took us through some of […]. The post WhipSmart London: “In the end it’s about our audiences, it’s not about us” appeared first on NewsWhip.

Brand 68

Brand Branding Communications 68

Steve Barrett on PR

JUNE 21, 2018

The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.

Creativity 65

Creativity Media Agency 65

PR in High Definition

JUNE 21, 2018

The evidence is right there. Virtual assistants are here to stay. The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Innovation in virtual assistants is all about making them as human as possible – Amazon’s Alexa recently announced how it rewards children who say ‘please’, whilst Match launched chatbot Lor

Google 67

Google SEO Technology Engineering 67

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

JUNE 21, 2018

Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers.

Brand 50

Brand Branding How To Employee 50

Muck Rack

JUNE 21, 2018

A step-by-step guide for announcing big company news

Company 70

Company 70

PR in High Definition

JUNE 21, 2018

Finding that those group brainstorms are starting to lose their fizzle? Your presentations and decks all seem to be starting to look the same, always reverting back to the same themes, those same stock photos? When trying to think up and flesh out new ideas, it’s always best to get as many different perspectives and viewpoints as you can, so why not also get AI involved?

Creativity 48

Creativity Tools Engineering Groups 48

HMA Public Relations

JUNE 21, 2018

Russell Adams wrote an article nearly six years ago that has turned into the blockbuster movie “Tag.” Why was the Wall Street Journal even writing an article about this? . The post What’s A-hed? appeared first on HMA Public Relations.

Journalism 40

Journalism Writing Publicity 40

PR in High Definition

JUNE 21, 2018

In the UK, we’ve been quite lucky to enjoy many warm days already this year, and naturally it’s got everyone gearing up for their summer holiday plans (and rightly so!). For our European colleagues too, we know that for many of the countries it’s not uncommon to switch off for an entire month or two over the summer to relax and enjoy – regardless of industry.

Local 48

Local Hotels Resources Examples 48

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Communications

The Hoffman Agency

JUNE 21, 2018

By Kelly Trom, Senior Account Executive. After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February , I was a little apprehensive about joining an entirely new team, working with clients in different industry spaces and navigating a foreign country I knew little about.

Travel 28

Travel Local Case Study Energy 28

PR in High Definition

JUNE 21, 2018

“Days ago @jor_g_t died and the case was closed as a suicide, but it was a murder and I can prove it. The killer is in the photo.”. When Modesto Garcia posted the above tweet under alias Mr. Brightside, he couldn’t have known that two million social media users would soon engage with his Twitter page. Fast forward two days and that’s exactly what happened.

Storytelling 48

Storytelling Twitter Brand Branding 48

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR in High Definition

JUNE 21, 2018

Finding that those group brainstorms are starting to lose their fizzle? Your presentations and decks all seem to be starting to look the same, always reverting back to the same themes, those same stock photos? When trying to think up and flesh out new ideas, it’s always best to get as many different perspectives and viewpoints as you can, so why not also get AI involved?

Creativity 48

Creativity Tools Engineering Groups 48

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Barokas

JUNE 21, 2018

I don’t know about you, but I’m still not over the recent breakup of Channing Tatum and Jenna Dewan. I’m re-watching Step Up as we speak to remember what true love really looks like. Just kidding, but let’s be honest if any more power couples break up (looking at you Dax Shepard and Kristen Bell), who will we vicariously live out all of our Hollywood romance dreams through?

Crisis 60

Crisis Social Media Instagram Interviews 60

PR in High Definition

JUNE 21, 2018

The evidence is right there. Virtual assistants are here to stay. The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Innovation in virtual assistants is all about making them as human as possible – Amazon’s Alexa recently announced how it rewards children who say ‘please’, whilst Match launched chatbot Lor

Google 48

Google SEO Technology Engineering 48

PR in High Definition

JUNE 21, 2018

In the UK, we’ve been quite lucky to enjoy many warm days already this year, and naturally it’s got everyone gearing up for their summer holiday plans (and rightly so!). For our European colleagues too, we know that for many of the countries it’s not uncommon to switch off for an entire month or two over the summer to relax and enjoy – regardless of industry.

Local 48

Local Hotels Resources Examples 48