Sat.May 20, 2017

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Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes. “Not only is content marketing by far the top digital priority for B2B marketers this year,” wrote the publication, “but it’s also the discipline most likely