Ronn Torossian

JANUARY 16, 2025

Learn how defense tech PR trends evolve with AI, transparency & ethics. Key shifts in marketing strategies for defense companies through 2025-2100 The post Public Relations Trends in Defense Tech Marketing appeared first on.

Trends 195

Trends Publicity Marketing Ethics 195

PRSay

JANUARY 16, 2025

There was a time when someone asked what I did for a living, and I would give them a sly smile and say, Do you watch Scandal ? and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, Well, if youre a fan of The West Wing , my job is basically an outsourced Toby Ziegler and CJ Cregg role. However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues.

Ethics 126

Ethics Publicity Crisis Film 126

The Resolution Blog

JANUARY 16, 2025

If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarking Report 2025: The Analysis appeared first on PR Resolution by CoverageBook.

Analysis 156

Analysis Report Measurement Blogging 156

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 100

Print Marketing Instagram Newspapers 100

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

The Resolution Blog

JANUARY 16, 2025

If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarks Report 2024.

Report 156

Report Data Measurement Blogging 156

5W PR

JANUARY 16, 2025

The U.S. beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. Yet, in recent years, a distinct wave has emerged Korean beauty, or K-beauty. With its innovative formulations, unique textures, and playful packaging, K-beauty has captivated American consumers, carving a significant niche for itself.

Branding 78

Branding Brand Marketing How To 78

Steve Barrett on PR

JANUARY 16, 2025

Twelve of the biggest events of the past fortnight that demonstrate the evermore complicated environment communicators must operate within as a new year rockets forward.

Communications 78

Communications Blogging 78

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. With a number of clients currently on-board for Digital PR services, Embryo utilises BuzzStream as its dominant outreach platform – at all points of executing a PR strategy – to ensure client success.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

OnePitch

JANUARY 16, 2025

In an ever-evolving digital landscape, the significance of press release distribution remains steadfast. While some might think it's an outdated strategy, the truth is that effective press release distribution can enhance visibility, establish credibility, and engage audiences in ways that other methods struggle to achieve. In this article, we'll explore the top reasons why you should continue to embrace press release distribution.

Strategy 59

Strategy Pitching 59

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JANUARY 16, 2025

Interactive elements in emails are catching on as one of the hottest email marketing trends in 2025. Quite understandable. The all-in-one convenience of interactive emails lets your target audience experience a mini-website in their inbox. With no need to navigate away to an external webpage, the user stays with your email longer. Naturally, they are […] The post 5 powerful examples of interactive email marketing to inspire your own first appeared on Agility PR Solutions.

Examples 110

Examples Marketing Trends Publicity 110

Buchanan PR

JANUARY 16, 2025

Youve probably heard the phrase, “There’s no such thing as bad PR. For decades, it has resonated across various fields, from classrooms to media circles to corporate boardrooms, implying that any attention, whether negative or positive, is ultimately beneficial. But is it really true? Can bad PR work in your favor, or is this just an outdated clich?

Airlines 80

Airlines Viral Crisis Social Media 80

Agility PR Solutions

JANUARY 16, 2025

Media monitoring means keeping track of conversations, news, and trends across platforms. Its a way to stay updated on whats being said about your business, competitors, or industry. But its more than just listening. Done right, media monitoring helps businesses identify opportunities or risks early. Whether through social channels, news outlets, or online forums, tracking […] The post 6 key practices in modern media monitoring for maximum efficiency first appeared on Agility PR Solutions.

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Media Trends Industry Publicity 110

Agility PR Solutions

JANUARY 16, 2025

Have you ever wondered why some companies have employees who stick around, thrive, and seem genuinely happy, while others struggle with high turnover? Let me tell you, its no coincidence. The secret sauce often boils down to how much a company invests in its people. In fact, a LinkedIn survey found that 94% of employees […] The post Employee development is the key to retaining talent: 4 ways to implement it first appeared on Agility PR Solutions.

Employee 100

Employee Survey LinkedIn Company 100

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media