Agility PR Solutions

JANUARY 25, 2022

About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional space to a primarily online model. However, the PR industry wasn’t prepared for […].

Agency 164

Agency Industry Publicity Analysis 164

HMA Public Relations

JANUARY 25, 2022

Having fans isn’t exclusive to football teams and rock bands. Find out how to create loyal brand fans and long-lasting relationships with Justin Liggin.

Brand 75

Brand Branding How To 75

Agility PR Solutions

JANUARY 25, 2022

There are certain skills that anyone working on or in internal communications or public relations should have, and they’re the key ingredients to learning, growing, and strengthening a business that achieves success. While some of the basic skills, such as writing and editing don’t even have to be mentioned, there are a number of other essential […].

Internal 154

Internal International Communications Writing 154

Stern + Associates

JANUARY 25, 2022

Given the rapid evolution of technology, science and innovation, how can organizations prepare for what’s coming so they can be relevant, sustainable and profitable years from now? As the newly appointed director of the Massachusetts Institute of Technology (MIT) Media Lab, Dr. Dava Newman – rocket scientist-engineer, inventor, author and global explorer – is a rare expert who offers leaders an up-close view of the future of emerging technologies that will change how we live, work and play.

Engineering 62

Engineering Technology System Education 62

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 25, 2022

Although a majority of businesses agree there is a direct link between customer service and business performance, new research from CX and service firm Zendesk shows that many consumers (54 percent) feel customer service is an afterthought for businesses—indicating a gap between consumer expectation and company actions. The firm’s new Customer Experience (CX) Trends Report […].

Consumer 148

Consumer Crisis Customer Service Trends 148

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable. On the other hand, in the B2B industry, the purchasing decisions of the consumers tend to be largely influenced by longevity and return on investment (R

Brand 60

Brand Branding B2C B2B 60

Communications Conversations

JANUARY 25, 2022

I’ll admit it: I’m struggling as a social media marketer right now. Not struggling in the “I can’t do my job well” way. I had a great year in 2021, and I’m on pace already to have another good one in 2022 with a slew of fantastic clients. No, I’m talking about the emotional and ethical component of being a social media marketer in 2022.

Social Media 108

Social Media Marketing Media Ethics 108

Sword and the Script

JANUARY 25, 2022

This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as I dug into the report, I noticed one small thing that gave me pause: a copyright mark. I think I’d be more than covered under fair use in writing about the report. However, I also want to publish some of the graphics, which is a different thing.

Infographics 108

Infographics Marketing Viral Creativity 108

Solo PR Pro

JANUARY 25, 2022

What’s your happy? If someone asked you that right now, would you know the answer? If not, it’s okay. Because Vernon Brown can help. Vernon, one of the top happiness coaches in the country and founder of What’s Your Happi , spends his days helping entrepreneurs (like you, solo PR pro!) and executives get unstuck, identify their true source of happiness and figure out how it relates to their career.

Energy 19

Energy Comparison Course Social Media 19

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications