Tue.Jan 25, 2022

Don’t let these 4 obstacles undermine your comms audit

PR Daily

It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process. Do you know the current state of your communications?

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The multiple ways the gig economy could save the PR agency business model

Agility PR Solutions

About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional space to a primarily online model.

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5 leadership tips from The Plank Center’s 2021 ‘Milestones in Mentoring’ honorees

PR Daily

Consider these suggestions to mentor future leaders in your organization and in the wider PR industry. Editor’s Note: PR Daily has partnered with The Plank Center for Leadership in Public Relations to develop our newest column, Lessons in Leadership.

3 tips for delivering results with internal communications

Agility PR Solutions

There are certain skills that anyone working on or in internal communications or public relations should have, and they’re the key ingredients to learning, growing, and strengthening a business that achieves success.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs

PR Daily

Also: Planters returns to Super Bowl, Merrill Lynch fires advisor who was filmed verbally attacking teens, and more.

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Causes worth embracing in 2022

PR Daily

Here’s what deserves a closer look in the year ahead—as well as some unworthy causes that revile our PR experts. Every month, Tina McCorkindale and Mark Weiner dive into the deep end of the topical public relations pool to look at the lighter side of our profession.

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Why I’m struggling (emotionally) as a social media marketer

Communications Conversations

I’ll admit it: I’m struggling as a social media marketer right now. Not struggling in the “I can’t do my job well” way. I had a great year in 2021, and I’m on pace already to have another good one in 2022 with a slew of fantastic clients. No, I’m talking about the emotional and ethical component of being a social media marketer in 2022. By day, I help companies optimize their social media marketing.

How Can You Create Brand Fans?

HMA Public Relations

Having fans isn’t exclusive to football teams and rock bands. Find out how to create loyal brand fans and long-lasting relationships with Justin Liggin. Odds and Ends brand fans

How inbound marketing can help you to scale up your business in 2022

Axia PR

Hubspot defines inbound marketing as a business methodology that attracts customers by creating valuable content and tailored experiences. In other words, inbound marketing generates leads and builds connections with customers by providing the value and experiences they need.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

Sword and the Script

This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as I dug into the report, I noticed one small thing that gave me pause: a copyright mark. I think I’d be more than covered under fair use in writing about the report.

Brand Image and Chatbots


When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable.

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3 Tips for Living Your Happiest (Most Successful) Life

Solo PR Pro

What’s your happy? If someone asked you that right now, would you know the answer? If not, it’s okay. Because Vernon Brown can help. Vernon, one of the top happiness coaches in the country and founder of What’s Your Happi , spends his days helping entrepreneurs (like you, solo PR pro!)