Thu.Jun 30, 2022

What is World Social Media Day?

HMA Public Relations

June 30th marks World Social Media Day, a day to recognize social media’s impact on communication and to bring the world together to celebrate it. In today's post, Scott Hanson is sharing a brief recap of social media over the years. Learn more!

Reach Journalists Outside the United States: Tips for Pitching Internationally from AFP and FPA | Business Wire Blog

Business Wire

Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. But the world is also noisier. Media outlets are understaffed, and reporters are doing more.

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The Principles of Persuasion in PR

Ronn Torossian

In PR, sincere persuasion is a good choice. In some situations, it is the only choice. When a PR professional looks for public support, they have to know how to put their best argument forward.

How To 195

Where’s the fun? Consumers want fun back in news stories, brand marketing campaigns

Agility PR Solutions

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How the May 2022 LinkedIn algorithm updates affect your company page

PR Daily

And one trick that’ll make your LinkedIn life easier.

More Trending

How AI is changing PR – and what will never change

PR Daily

These powerful tools still need the human touch. It’s undeniable that the world of PR is more data-rich than ever before, with tools like artificial intelligence and machine learning, predictive analytics, content analysis, and statistical and behavioral modeling becoming accessible to more pros.

Tools 107

Consumers making fewer purchases and planning more spending changes

Agility PR Solutions

In a seemingly ever-fluctuating consumer marketplace, more than 8 in 10 U.S consumers are planning to make changes to mitigate their product spending in the next three to six months, according to new research from market research firm The NPD Group.

Announcing Ragan’s Crisis Communications Awards winners

PR Daily

Congratulations to this year’s impressive winners. Learn more about their winning work. The post Announcing Ragan’s Crisis Communications Awards winners appeared first on PR Daily. Ragan Awards

5 reasons why now is the best time for SMBs to step up their content marketing

Agility PR Solutions

If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media update.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Hybrid approach works best for SpartanNash’s Adrienne Chance

PR Daily

We caught up with Chance to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.

Webinar: How to Unlock Strategies to Bolster your LinkedIn Presence

Communications Conversations

Yesterday, I led a one-hour webinar on how to unlock strategies to bolster your LinkedIn presence. It was designed for anyone who’s looking to use LinkedIn as a tool to find a new job, grow professionally or expand their network.

What Is a Pillar Page? And How Does It Attract Organic Traffic?

PR 20/20

I may not be an engineer or architect, but like you, I’m pretty familiar with the purpose of a pillar. They’re used as a baseline structure to support the entirety of a home or large building. So as a marketer, why should you care?

CES 2023: The Top 5 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

TikTok in jeopardy, McKinsey’s role in opioid epidemic and what the LGBTQ+ community really wants from Pride

PR Daily

Also: Elon Musk’s curious Twitter silence. Hello, communicators, Elon Musk has gone radio silent. The mogul who loves Twitter so much he wants to buy it hasn’t tweeted since June 21. For most people, a nine-day break from the chaotic website might be seen as a needed mental health break.

We Walk the Line: Ethics, Brand Reputation, and the Value of Communications

The TypeBar

With the recent actions from 5WPR, there’s been an uproar in communication around a need for ethics standards in PR. It’s imperative that PRos remain honest and loyal to brands and their customers all while self-regulating our ethics.