The Resolution Blog

FEBRUARY 23, 2023

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how […] The post Confidence in data: Behind the scenes at H+K Strategies appeared first on PR Resolution — by CoverageBook.

Data 156

Data Strategy Analytics Interviews 156

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. A couple things to point out as you watch the video or review the deck. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

Stern + Associates

FEBRUARY 23, 2023

When looking for ways to solve problems in business, there’s a lot of talk about frameworks, blueprints and playbooks. But Caltech mathematical physicist Spyridon “Spiros” Michalakis , PhD. ( SPEE-ros mee-ha-LAH-kiss ), isn’t interested in slides and graphs; his goal is to connect and inspire. With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries o

Creativity 105

Creativity Film Groups Engineering 105

The Hoyt Organization

FEBRUARY 23, 2023

Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness. Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. That said, the availability of analytical tools doesn’t mean that business managers are measuring the right KPI’s or […] The post Quantifying Public Relations For Your Business appeared first on T

Publicity 102

Publicity Analytics Measurement Tools 102

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

OnePitch

FEBRUARY 23, 2023

Creating visibility for clients is no easy task, but it's important to note that clients have to be ready to embark on this PR journey too. We are talking with Candice Nicole about what it means for clients to have a visibility mindset, how to keep clients relevant, and much more.

How To 97

How To 97

Contently - Strategy

FEBRUARY 23, 2023

Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action. But if you don’t also know why they’re taking that action, you don’t have the whole picture. Customer behaviors only indicate what’s already happened. For example, you know, at some point, someone put an item in their cart but didn’t buy it.

How To 89

How To Measurement Survey Analysis 89

HMA Public Relations

FEBRUARY 23, 2023

The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.

Advertising 79

Advertising Advertising Brand Branding 79

Ethical Voices

FEBRUARY 23, 2023

This week there were some ironic ethics issues – but the most intriguing articles are both depressing and important. There is a rise in unethical reputation laundering. What content should social media companies censor? What are the ethics of psychological targeting? The rise of unethical reputation laundering – This is a very long article, but it is a must-read.

Ethics 70

Ethics Reputation Video Report 70

Steve Barrett on PR

FEBRUARY 23, 2023

PR continued its growth as a pivotal business function across several discipline areas but it’s not immune to the wider economic trends playing out in 2023.

Agency 88

Agency Trends Industry 88

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Communications

Maxim Behar

FEBRUARY 23, 2023

Often the left hand does not know what the right hand is doing. I don't know what that's called in medicine, there's probably a term for it. But in politics they certainly call it "government". One minister is giving countless promises, when actually the Finance Minister has not heard of this project, and has no way of providing funds. The next day, some MP walks to his region and starts shooting down stars from all possible heavens, promising rivers of honey and butter for the people there.

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Government Corporate Company 40