Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and studies on the topic of trust in business. So, trust is the theme for this week’s Unscripted Marketing Links [UML].

B2B 112

B2B Government Ethics Survey 112

Mindful Marketing

FEBRUARY 12, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A guy chows down on kitty litter , a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride. These aren’t outtakes from B movies; they’re scenes from the year’s most highly anticipated commercial content—Super Bowl ads.

Advertising 81

Advertising Advertising Chemicals Energy 81

Masters in Communications

FEBRUARY 12, 2022

Many things are said to make the world go around. It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time.

Ethics 52

Ethics Communications Print Television 52