Why content marketers shouldn’t overlook niche outlets
MAY 17, 2019
Your organization wants to make a splash—and big marquee names can offer big ROI. However, smaller, industry-centered publications can be just as rewarding. Part of creating effective content is knowing where you want it to end up. Choosing publications that will best fit your target audience is key. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company.