Fri.May 17, 2019

Why content marketers shouldn’t overlook niche outlets

PR Daily

Your organization wants to make a splash—and big marquee names can offer big ROI. However, smaller, industry-centered publications can be just as rewarding. Part of creating effective content is knowing where you want it to end up. Choosing publications that will best fit your target audience is key. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company.

These were the top publishers on Facebook in April 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in April 2019 appeared first on NewsWhip. Digital Journalism

Study: Marketers struggle to prove social media ROI

PR Daily

A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too. Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.

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PRs Have Bad Mental Health, Work Too Much, and Don’t Get Paid Enough

The Resolution Blog

In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get a better understanding of where the industry is at. Earlier this month, the PRCA released its annual census and it shares a few home truths that have really got our brains ticking. The census received 1,236 responses from people in the UK who were working in a communications or PR role between January and March 2019.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Are you misplacing modifiers? 10 examples and their easy fixes

PR Daily

Situating a participle or locating a clarifying phrase within a sentence can be tricky, even for seasoned communicators. To avoid prompting confusion—or, worse, derision—follow these tips. A misplaced modifier can muddle a sentence’s overall meaning. It’s the syntactical error of putting supplemental information—a single word or a lengthy phrase—in the wrong spot within a sentence.

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Share your corporate social responsibility efforts

PR Daily

Changing the world means more to you than the bottom line. Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The final extended deadline is May 17. The post Share your corporate social responsibility efforts appeared first on PR Daily. Employee Engagement Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media corporate social responsibility awards CSR awards

Empowering Activists to Carry Your Message

PR News

My off-hours are spent volunteering as an activist for New York City cyclist, pedestrian and public transit advocacy organization Transportation Alternatives (TransAlt). At the start, I figured it’d be the usual rabble-rousing stuff: showing up to protests, tweeting photos while holding up signs, et al. And while those elements are minor parts of a volunteer activist’s… Continued. The post Empowering Activists to Carry Your Message appeared first on PR News Blog.

5 B2B Marketing Tactics to up Your Game

Critical Mention

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. Having a strategic plan in place can make or break proving your marketing team’s ROI.

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How PR pros can put a spotlight on solutions journalism stories

Muck Rack

How PR pros can put a spotlight on solutions journalism stories

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Survey: Are you meeting your remote workers’ needs?

PR Daily

New data shows that telecommuters crave more training—and collegial connections—though productivity from home offices remains sky high. Employers still don’t quite know what to make of—nor how to make the most of—remote workers. According to a recent TalentLMS survey , 66% of U.S. companies now allow employees to telecommute, but a lack of understanding about remote workers’ habits, preferences and motivations could be preventing peak performance.

How to Submit a Press Release in Several Simple Steps

Prowly

If the message is written improperly, it will end up in trash or go straight to the spam folder. This guide is to present several simple that may help you. The post How to Submit a Press Release in Several Simple Steps appeared first on Prowly Magazine. Magazine Public Relations content distribution press release

Twitter: What not to do

HMA Public Relations

The first step to doing social media right is knowing what not to do. While scrolling through PR Daily, I came across an article called “5 […]. The post Twitter: What not to do appeared first on HMA Public Relations. Featured PR and HMA PR dos and donts social media Twitter what not to do

Top Digital Customer Experience (CX) Trends for 2019

Waxing UnLyrical

Guest Post by Angela White. In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR expert tells Jeremy Kyle to reinvent himself

Mark My Words

The Independent. Public relations and branding expert Mark Borkowski told Press Association: “He has to reinvent himself because clearly that type of programme is no longer fit for these times. “We’re We’re in sensitive areas – that programme might have been at its peak post-Springer, 2005, I’m personally surprised it’s been going so long”. Read full article here: [link]. Mark Comments

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How Executives From Lyft, Postmates and Microsoft See the Future of Tech and Small Business

PRSay

A recurring discussion at the annual Smart Cities New York conference was how tech innovations have the capacity to improve both the lives of urban citizens and the work small businesses do — if people are ready to adopt them. “Technology alone does not solve problems,” said Jerry Hultin , chairman of the Global Futures Group and the founder of Smart Cities New York. “You need people engaged to make the solutions.”

PR And Marketing Are Expensive. Start With A Plan.

Maine PR Maven

Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? So why would you pay for public relations or marketing without first developing a plan? PR and marketing are expensive. In 2018, U.S. spending on advertising alone — to […]. The post PR And Marketing Are Expensive. Start With A Plan. appeared first on | The PR Maven. Public Relations

The Importance of Good Etiquette

Masters in Communications

If you want to land a job, get into a good school, build a strong career, or maintain lasting personal relationships, it's important to know how to have good etiquette. For many years Emily Post was the leading voice for socially correct behavior. Though she lived half a century ago, her words are still used to discuss etiquette today. She once said, "Good manners reflect something from inside - an innate sense of consideration for others and respect for self."

Text-to-speech firm CereProc chooses Firefly for UK PR remit

PR in High Definition

CereProc, the Edinburgh-based text-to-speech company that creates digital voices with character, has engaged Firefly Communications UK as its PR agency. Founded in 2005, CereProc has forty-five digital voices for any platform, with accents ranging from Austrian to Brazilian and Russian to Japanese. It has ‘cloned’ the voices of people suffering from issues that result in voice loss or degradation, such as thyroid cancer and motor neurone disease, helping them retain the power of speech.

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