Fri.Feb 18, 2022

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Visual Content Marketing Strategies

Ronn Torossian

Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns. Visual content can help businesses improve their engagement rates while also […].

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4 ways to leverage paid media opportunities to position your brand

Agility PR Solutions

In today’s changing media landscape, it has become harder to secure an editorial opportunity. Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […]. The post 4 ways to leverage paid media opportunities to position your brand appeared first on Agility PR Solutions.

Brand 176
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Conveying PR’s Value Requires a Different Form of Accounting

PRSay

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. In my case, it was as a PR writer of thought leadership articles. I wasn’t really interested in changing jobs, but it seemed like a good idea, every now and then, to get an appraisal — to see what the market is currently paying for a particular skill set — so that my personal pay rate would be appropriately aligned.

Banking 167
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The Olympics: It’s complicated

Steve Barrett on PR

Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honor and glory” despite the harsh realities of the modern world.

Blogging 115
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 reasons to set goals in sales—and tips for setting them

Agility PR Solutions

Sales are the lifeblood of most businesses. They bring needed funds into a company, which can then be used to further grow the business. To maximize your sales team’s effectiveness, you should give them goals to meet each quarter. For instance, you can assign each person sales prospecting targets and encourage employees to turn a […]. The post 5 reasons to set goals in sales—and tips for setting them appeared first on Agility PR Solutions.

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I dove into the Metaverse on Super Bowl Sunday–here’s what I learned

Communications Conversations

Last week, I went skiing with a friend I haven’t seen in a while. We talked about all sorts of industry topics, but eventually the conversation drifted to the metaverse. My friend is pretty plugged into the metaverse and its potential. And, he had a bold prediction that, quite frankly, surprised me: The metaverse will be mainstream in 3 years.

Fashion 60
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Should I go to the office at all?

Maxim Behar

Maxim Behar has launched his weekly column " Max's Column " for TBmagazine. He will be short and to the point, up-to-date but different, insightful and share useful tips based on his years of experience and knowledge. He is Maxim Behar and he has a lot to tell you. Well, the pandemic has come, almost two years now, and hundreds of millions of people around the world have discovered one simple truth - why on earth would we have gone to our offices before?

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Super Bowl LVI and Olympic controversies: Daily spotlights for the week of February 14th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up. Every weekday morning we send a newsletter to our subscribers that predicts the top stories and social posts of the day. Here’s today’s , as an example. As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered

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Maxim Behar for TBmagazine: Should I go to the office at all?

Maxim Behar

Maxim Behar has launched his weekly column " Max's Column " for TBmagazine. He will be short and to the point, up-to-date but different, insightful and share useful tips based on his years of experience and knowledge. He is Maxim Behar and he has a lot to tell you. Well, the pandemic has come, almost two years now, and hundreds of millions of people around the world have discovered one simple truth - why on earth would we have gone to our offices before?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.