Cision

SEPTEMBER 13, 2016

If you’re using a selfie you took in your car as your networking photo, it’s time for a serious upgrade. Your business headshot is a branding tool. It’s often the first impression many people have of your personal – and even employer’s – brand. Consider what your current headshot says to potential business contacts about you and your brand.

Tools 203

Tools Brand Branding Strategy 203

PRSay

SEPTEMBER 13, 2016

If there is a word one rarely associates with public relations, it is the word “absolute.”. Everything in this profession seems to be relative. Our morals are relative; ideologies are relative; codes of conduct are relative. Relativity, in fact, allows for denial, as well as dis- and misinterpretation. Even truth is relative. My definition of truth is 15% facts and data, and 85% emotion and point of reference.

Publicity 124

Publicity Construction Energy Community 124

Shift Communications

SEPTEMBER 13, 2016

You’re a PR pro with a #positive attitude, and you’re proud of it. You should be – a can-do outlook is a boon in this fast-paced industry. But alas, it is possible to take it too far. PR service isn’t customer service. Clients hire agencies for their ability to do heavy-lifting as well as their expertise. Behind a counter, it’s good for business to go along with all of your customer’s wishes.

Customer Service 121

Customer Service Course Internal International 121

Ishmael's Corner

SEPTEMBER 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). It doesn’t matter whether you manage a juice bar or lead a Fortune 500 company, the ability to win others over to your point of view matters.

Storytelling 118

Storytelling Communications Company Publicity 118

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. Recently Heidi Alexander , a law practice advisor with Mass LOMAP , invited me on the Legal Toolkit, a podcast by the Legal Talk Network , to bring some hype-free clarity on the topic.

Content Marketing 88

Content Marketing Marketing Ethics Advertising 88

PR 20/20

SEPTEMBER 13, 2016

U.S. travelers are expected to make up to 488.8 million business trips per year by the year 2020. Traveling to in-person meetings is a great way to build relationships and inspire big ideas for your client. But, they can be intimidating—especially if it’s your first one. So how can you ensure you are properly prepared and ready to take on your first big trip?

Travel 66

Travel How To Meeting Resources 66

Reputation Us

SEPTEMBER 13, 2016

These are perhaps the most confused set of verbs, but it is really pretty simple. Use an object with the word “lay.” You must lay something somewhere. Or if you did it in the past, you laid it there. Lie means to recline. So you do not go “lay down,” you go “lie down.” The past-tense of lie is lay, which is where the mix-ups enter.

Examples 60

Examples Writing Tools Communications 60

prTini

SEPTEMBER 13, 2016

While we all feel like we’re busy, time management becomes even harder to master as you progress through your career. More people want your time … and the decisions you’re making are bigger and more time-intense. There’s no shortage of time management resources; however, there’s no silver-bullet solution. For me, calendar blocking is the holy grail of time management.

Google 55

Google System Meeting Resources 55

Solo PR Pro

SEPTEMBER 13, 2016

This is a guest post from Amy K. Harbison, CPCC, ACC. Does this sound familiar? You’ve just become a Solo PR pro. You’re initially exhilarated. You’re good at what you do and you’re ready to work for yourself. The euphoria starts strong, then it evaporates. Your enthusiasm is replaced with a nagging, relentless voice in your head that chips at your satisfaction, and erodes your confidence.

Meeting 49

Meeting Creativity Communications Brand 49

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. Once a brand published a new piece of content, it was time to create more content. And after that? You guessed it: More content. That’s because the formula for success was thought to be: More content = more awareness = more success.

Resources 85

Resources Analytics Measurement Infographics 85

ISEBOX

SEPTEMBER 13, 2016

It should go without saying that content should contain substance. There’s nothing worse than getting sucked into an article or press release to find that you’ve literally learned nothing new, and you’ve just spent 10 minutes doing it. Journalists are busy, busy people. They receive new emails by the minute from all sorts of people and businesses looking to make news and be distributed.

Infographics 81

Infographics Journalism Writing Publicity 81