Ronn Torossian

JUNE 15, 2025

Learn how to measure and analyze emotional responses in marketing campaigns using AI tools, scoring systems and best practices for optimizing campaign performance. The post How Can I Effectively Measure Emotional Sentiment In My Campaigns? appeared first on.

Measurement 195

Measurement System Tools Marketing 195

Agility PR Solutions

JUNE 15, 2025

In an era of misinformation, AI-generated content, and click-driven headlines, trust has become public relations’ most endangered asset. The 2025 Edelman Trust Barometer offers a sobering view: 68% of global respondents say they distrust business leaders, a 12-point jump from just a year prior. Even more troubling, 70% believe CEOs, government officials, and journalists deliberately […] The post Restoring trust in public relations: How ethical PR builds long-term credibility first appeared

Ethics 105

Ethics Publicity Government 105

Wadds Inc.

JUNE 15, 2025

The latest version of the Barcelona Principles is a practical upgrade to measuring success in public relations. The measurement debate in public relations is as old as the industry itself. For years, we’ve lamented the limitations of media clippings, advertising value equivalents (AVEs), likes and impressions as indicators of impact. In this context, the Barcelona Principles 4.0 is a change driver.

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Measurement Publicity Strategy Ethics 52

Agility PR Solutions

JUNE 15, 2025

Your business has been breached and sensitive data stolen. Now what? Well, now you start working on damage control. There will be financial implications, but that’s nothing compared to the risk of losing customer or investor trust. The “good” news is consumers and stakeholders are increasingly accepting the inevitability of breaches. Almost half the American […] The post 4 steps to reputation management after a data breach: A PR perspective first appeared on Agility PR Solutions.

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Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Media Relations

Maxim Behar

JUNE 15, 2025

“I’ve dreamed of writing a song about Bulgaria for years—one that people could easily find on Spotify or YouTube when they search for the word ‘Bulgaria’. And now, here it is: Viva Bulgaria ,” said Behar in a televised interview where the song debuted. The music was composed by Lil Sha, while the lyrics were written by Behar himself. The accompanying music video offers a futuristic vision of Bulgaria—how the country could look in 2085.

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Television Instagram YouTube Interviews 59