ImPRessions - Crenshaw Communications

JUNE 20, 2018

If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch. They may be beating you in business deals, customers, or simply mindshare. If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search.

Education 178

Education B2B Employee Crisis 178

Prowly

JUNE 20, 2018

It is therefore better to have the procedures to prevent a crisis in place than to cope with it later. You can find them in our e-book, which was prepared together with Michelle Garrett, a renowned PR expert and blogger. The post Better Safe Than Sorry: Your Crisis Communication Plan From A to Z appeared first on Prowly Magazine.

Crisis Communications 179

Crisis Communications Crisis Communications 179

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Social issues play a larger role in content. A changing relationship with Facebook.

Trends 149

Trends Small Business Content Marketing Training 149

Stuart Bruce

JUNE 20, 2018

“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing from AMEC’s 10th global summit it should be Alex Aiken’s bold assertion.

Measurement 111

Measurement Communications Government Corporate 111

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

JUNE 20, 2018

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline. It used to be nothing more than remembering the name of your clients or sending them a few cards on important occasions, but now it has turned into a multimillion-dollar industry.

Software 76

Software Data Tools Technology 76

HMA Public Relations

JUNE 20, 2018

I am a working mom. I have done half a days work by 8 a.m. My kids are up, dressed, fed and dropped off. I make […]. The post Insert “Working Mom” Pride Here appeared first on HMA Public Relations.

Publicity 42

Publicity 42

Beyond PR

JUNE 20, 2018

Do you remember the first billboard you saw on the way to work today? The second? Yeah, neither do I. What about your cereal boxes in the cupboard? Which cereal is on the left, which is on the right? I have no clue either. It turns out that we become blind to the things we see virtually every day. Our eyes see these things – like billboards and cereal boxes – and immediately (subconsciously) decide that we basically know them already.

How To 40

How To Marketing Web Course 40

Muck Rack

JUNE 20, 2018

The top 10 Philadelphia newspapers

Newspapers 60

Newspapers 60

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. Now although I am OLD (don’t laugh) I don’t proclaim to be an oracle and know everything that is going to happen in business and technology but I do feel I have a fairly solid understanding of social media marketing as it is today in 2018.

Social Media 28

Social Media Trends Media Case Study 28

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Communications

Buzzstream

JUNE 20, 2018

My team admittedly has a distinct advantage when it comes to link building and making connections. Our company has worked with bloggers in our niches (cooking and crafting) for years, making it easy for us to reach out often for a shout out or small promotion from our trusted blogger network. Surprisingly enough, however, this does not always lead to quality links.

Case Study 70

Case Study Retail Examples Community 70

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital marketers. So I eagerly attended the Platforms and Publishers meetup at Columbia Tow Center last week, which showcased the latest findings, and featured a panel of execs from Facebook, Google, NY Times and HuffPost.

Journalism 136

Journalism Facebook Advertising Advertising 136

PR News

JUNE 20, 2018

It’s difficult to know what will become of the Trump administration’s immigration policy that includes separating children from their families at U.S. borders. It’s a moving story at the moment. As of this writing, it appears the president, after a June 19 evening session with congressional Republicans, has promised to “sign something” to presumably keep families… Continued.

Communications 87

Communications Policies Writing Blogging 87