Mon.May 14, 2018

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Guide for International Students: How to Use Media for Studying Abroad

Deirdre Breakenridge

A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. A lot of people in different countries use the Internet in order to look at different places in the world. The pictures of foreign places are now spread all over social media. Instagram, Snapchat, and Facebook lead young adults to various representations of cultures.

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Fashion Brands Respond to Animal Cruelty Charges

Ronn Torossian

Social media connects in a way nothing else before ever has. It takes the basic tools of the internet and creates a communal immediacy to a headline or an allegation with an alacrity that belies anything else in the history of communication. The consequences of this incredible communication tool can be both positive and negative. Do something great, and you could receive worldwide recognition in minutes.

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When Personalization Backfires

PRSay

A while ago, an earnest, hardworking young PR pro asked me repeatedly during a phone consultation “what not to do.”. She already knows not to rely on generic pitches blasted to the same list. So I talked about how you can inadvertently take personalization too far. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. There was a clear message from Google’s IO developer conference last week: the future of computing and interaction between human and machine, is voice. Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Is Social Media’s Responsibility Fake News?

Barokas

Last month, Facebook CEO Mark Zuckerberg faced the music. The music being Congress, aka, dozens of skeptical, inquisitive politicians whose Facebook knowledge rarely seemed to surpass that of a well-informed grandparent. Questions ranged from, “How do you sustain a business model in which users don’t pay for your service?” to “Let’s say I’m emailing about Black Panther within WhatsApp, do I get a Black Panther banner ad?”.

More Trending

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Why billing by the hour (and by the word) is unethical

Axia PR

Our PR agency bills based on value and scope. We don’t recommend billing or paying by the word or by the hour. Similar to law firms, accounting firms, and other professional services firms, many PR firms bill hourly. Our firm is somewhat of an anomaly as we don’t bill hourly. In fact, we have an ethical issue with it. In this blog post, we’ll explain why it’s unethical, why brevity is key, and why results matter more.

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Pomp, pageantry and the PR spectacle of the royal wedding

Mark My Words

CBC. Pomp, pageantry and the PR spectacle of the royal wedding. It’s been one of focusing on the minute detail,” says Mark Borkowski, who has worked with everyone from Michael Jackson to Mikhail Gorbachev. (Hence we even got the names of the horses pulling the carriage — Milford Haven, Sir Basil, Tyrone, and Storm — among several other details.)Meghan ‘understands the game’ It’s all been helped, Borkowski says, because “you’ve got an actress of Hollywood

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Importance of having class clients to bridge the education and professional gap

Karen Freberg

I am a big believer of making sure students are able to get real world experiences with their work, so they can share these lessons with future colleagues and employers. There are certain classes that are perfect to have real world clients for – and usually – are very honored and excited to work with students. What are the benefits of working with clients as a part of your class?

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Mary Berry can’t rise to the challenge of life after Paul Hollywood on Bake Off

Mark My Words

The Mirror. Mary Berry can’t rise to the challenge of life after Paul Hollywood on Bake Off. PR agent Mark Borkowski says the original format was the winning recipe, and that’s why anything that follows it can never get the flavour quite right. “Coming up with new formulas, like Mary’s new show, is really tough,” he says. “Sometimes it’s better if things are just discovered out of nowhere.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Impact > Followers = The New State of Influence in Social Media

Karen Freberg

Influencer marketing is a big area of focus for a lot of businesses, brands, and organizations. We have realized this fact for the last few years, but we have also seen it’s ugly side of the new strategy. There have been cases where people have come up in the wood work and say they are influential because: They have a certain number of followers; They get on the main stage at conferences as a keynote speaker; They list themselves as consultants, but they do not share what they actually hav

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#MediaMonday – Daphne Munro

HMA Public Relations

On this #MediaMonday, we share a little about media veteran Daphne Munro, who recently launched her own “Smart Shopper Daphne” project! The post #MediaMonday – Daphne Munro appeared first on HMA Public Relations.