Sat.May 22, 2021

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Don't Be Naïve About Native Advertising

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies tr

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Internships Are the ‘Deal Cards’ to Full-time PR Job

Culpwrit

Internships are like pulling the Pass Go card in Monopoly. In the board game, your chance of winning increases with each deal card you pull. Internships are the “deal cards” for landing a job in public relations. This week, I heard from recruiters who were in the final review of potential intern candidates for summer […]. The post Internships Are the ‘Deal Cards’ to Full-time PR Job appeared first on culpwrit.