Thu.Jan 20, 2022

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How to Do Media Monitoring: Tips & Best Practices

Prowly

How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what are they saying? The answer is quite simple – you can’t. Whether you work at a PR or marketing agency, run your own business or are a public figure, media monitoring can give you […]. The post How to Do Media Monitoring: Tips & Best Practices appeared first on Prowly Magazine.

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In 2022, DEI efforts will define your brand—3 tips for your strategy

Agility PR Solutions

There was a wise saying that my late southern grandmother would invoke when she wanted me to authentically take accountability for any situation. “Go, or get off the pot,” she would say. I can hear those words echoing as we begin to analyze the impact of organizations’ diversity, equity, inclusion and justice initiatives in the […]. The post In 2022, DEI efforts will define your brand—3 tips for your strategy appeared first on Agility PR Solutions.

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How to Give a Great Media Interview

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You got the YES! Now how do you give a great interview? Most importantly is to be prepared. Obviously, you know your topic but it’s important to know what the area of your topic the journalist wants to discuss. This is important in case it’s something a bit obscure and you aren’t prepared for it.

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Travel in 2022: Will 2022 be the year of the travel rebound? Key takeaways for marketers

Agility PR Solutions

Of all the industries beaten down by the pandemic, none was more impacted than travel—and a messy holiday season didn’t do much to get things back on track. But new research from travel guidance platform Tripadvisor, in partnership with Ipsos MORI, indicates that things are looking up for the beleaguered sector. The firm’s newly released Travel […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The power of capitalism and wokeness are not mutually exclusive

Steve Barrett on PR

This week’s spate of high-profile shareholder letters, deal-making and 2021 financial releases illustrate the fundamental tension between purpose and balance sheets.

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More Trending

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Why are brands resisting social audio (and audio, in general)?

Communications Conversations

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ).

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What Kind of Client Are You?

Bianchi Biz Blog

Concerned? Close? Or committed? Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. In the study, some 1,247 agency clients in the United States were surveyed about their attitudes toward marketing, business and the agencies they choose.

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How Do I Promote My Brand’s Leadership?

HMA Public Relations

Developing a strategic communications campaign for your executive leadership is a main way to elevate a brand or business. Read more from Alison Bailin in today's post.

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Meet the Team: Harvey Clapperton!

Prohibition

A new year means another new meet the team! For our first feature of 2022, get to know all about our Account Executive, Harvey. How long have you been at Prohibition? I started in January 2021 (just gone a year!). What do you love most about your job? I work with great people and the office atmosphere is always buzzing. Not once have I dreaded going to work on a Monday morning, which hasn’t been always been the case at previous jobs.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.