Agility PR Solutions

NOVEMBER 28, 2018

A good PR strategy is one with defined goals, a clear target audience, and quantifiable results. But you know that already. A truly successful PR campaign has a certain je ne sais quoi, an elusive quality that just clicks with customers and delivers stellar results. Let’s look at some brands who possess that je ne […]. The post 4 brands with flawless PR—and how you can copy them now appeared first on Agility PR Solutions.

Brand 135

Brand Branding Strategy Analysis 135

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. Readers and viewers are people — and that’s who your target journalist needs to attract and please to keep their job. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. Pitch No. 1. The client is a large city bidding for Amazon’s second headquarters.

Pitching 111

Pitching Travel Software Groups 111

Agility PR Solutions

NOVEMBER 28, 2018

Brands have been told they have to “humanize” their communications to demonstrate a certain authenticity that leads to trust and then to loyalty—but that metric has been rather intangible, without any truly measureable attributes. Until now—new research from customer engagement platform Braze seeks to identify the top emotional and functional attributes that make a brand […].

Measurement 114

Measurement Brand Branding Communications 114

5W PR

NOVEMBER 28, 2018

Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 28, 2018

Everyone agrees that ads are intrusive—but if we have to be exposed to them, then we expect them to at least be pertinent to us and our lifestyles. Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions.

Advertising 74

Advertising Advertising Consumer Survey 74

Agility PR Solutions

NOVEMBER 28, 2018

According to a survey commissioned by installment payment solution Splitit, nearly 70 percent of consumers plan to spend over $100 online this holiday season and 30 percent plan to spend over $500 online—but most troubling for retailers is that 40 percent of shoppers plan to do the bulk of their holiday shopping this season through large online retailers like Amazon. […].

Retail 60

Retail Survey Consumer Trends 60

Muck Rack

NOVEMBER 28, 2018

How Sofar Sounds uses Muck Rack to achieve their PR goals

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Agility PR Solutions

NOVEMBER 28, 2018

A good PR strategy is one with defined goals, a clear target audience, and quantifiable results. But you know that already. A truly successful PR campaign has a certain je ne sais quoi, an elusive quality that just clicks with customers and delivers stellar results. Let’s look at some brands who possess that je ne […]. The post 4 brands with flawless PR—and how you can copy them now appeared first on Agility PR Solutions.

Brand 60

Brand Branding Strategy 60

HMA Public Relations

NOVEMBER 28, 2018

I attended a PRSA media breakfast at the Arizona Republic yesterday morning. The event included a tour of the newsroom along with a Q&A session with […]. The post A Few Takeaways from the PRSA Media Breakfast appeared first on HMA Public Relations.

Media 40

Media Publicity 40

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Communications

Flack's Revenge

NOVEMBER 28, 2018

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech. Longtime readers know that I like to call out misperceptions about PR, hence the name of this blog. I dug in with my revenge hackles up, ready to pounce on inaccuracies.

Ethics 136

Ethics Wikipedia System Facebook 136

Flatiron Communications

NOVEMBER 28, 2018

Facebook’s (Disbanded?) War Room. Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. The story was aptly titled “Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.”.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44