Wed.Nov 28, 2018

Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech.

Ethics 170

4 brands with flawless PR—and how you can copy them now

Agility PR Solutions

A good PR strategy is one with defined goals, a clear target audience, and quantifiable results. But you know that already. A truly successful PR campaign has a certain je ne sais quoi, an elusive quality that just clicks with customers and delivers stellar results.

Brand 143

5 secrets to growing quality media relationships

PR Daily

The truth is that the longer you work in PR, the more complex work becomes. Younger professionals might look to you for an elusive, advanced formula that will help them to build quality relationships.

How human is your brand? New research explores measuring brand humanity

Agility PR Solutions

Brands have been told they have to “humanize” their communications to demonstrate a certain authenticity that leads to trust and then to loyalty—but that metric has been rather intangible, without any truly measureable attributes.

Brand 123

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to write a better résumé

PR Daily

Other than a marriage license or a mortgage note, a résumé might be the most important document you’ll ever put your name to. A great CV can be a gateway to the job of your dreams; a poorly written one can keep you locked in the career of your nightmares. How is yours looking these days?

More Trending

30 jobs in the PR and marketing world

PR Daily

Just because #GivingTuesday has passed doesn’t mean the spirit of giving must end. Online platforms offer people opportunities to raise money for the projects, people and campaigns that they hold dear—and GoFundMe is a leader in the digital crowdfunding industry.

Hotels 116

Anchor Your Pitches to Journalists With a ‘Human Angle’

PRSay

Whenever possible, pitches should be about people, not products or programs. Readers and viewers are people — and that’s who your target journalist needs to attract and please to keep their job. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. Pitch No. The client is a large city bidding for Amazon’s second headquarters.

In win for advertisers, FBI takes down fake online ad ring

PR Daily

It’s a big win for online advertisers who rely on algorithms and safe networks to place their digital banners. The FBI, in coordination with tech giants like Google, have shuttered a fake ad ring responsible for millions of dollars’ worth of false impressions.

How retailers can successfully battle Amazon this holiday season

Agility PR Solutions

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Facebook responds to charge that it has a ‘black people problem’

PR Daily

Facebook is facing another crisis—this time from a more common source: a former employee. Mark S. Luckie, a former manager and diversity advocate at the company, published a memo. he sent to executives before leaving his post Nov. It read, in part: Facebook has a black people problem.

4 brands with flawless PR—and how you can copy them now

Agility PR Solutions

A good PR strategy is one with defined goals, a clear target audience, and quantifiable results. But you know that already. A truly successful PR campaign has a certain je ne sais quoi, an elusive quality that just clicks with customers and delivers stellar results.

Brand 78

Is your company’s website press release ready?

Axia PR

5 elements your website needs for the best coverage from media outlets. Whether you're new to public relations or you’ve been sending news releases for years, it's a good idea to make sure your website is press-ready.

Four Marketing Blunders That Will Cost You

5W PR

Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately.

How Sofar Sounds uses Muck Rack to achieve their PR goals

Muck Rack

How Sofar Sounds uses Muck Rack to achieve their PR goals

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A Few Takeaways from the PRSA Media Breakfast

HMA Public Relations

I attended a PRSA media breakfast at the Arizona Republic yesterday morning. The event included a tour of the newsroom along with a Q&A session with […]. The post A Few Takeaways from the PRSA Media Breakfast appeared first on HMA Public Relations.

Media 52

Facebook PR Exposed

Flatiron Communications

Facebook’s (Disbanded?) War Room. Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis.