5W PR

MAY 3, 2018

When a professional, respected individual “Google’s” themselves, there’s a good chance that they’ll see a handful of information appearing on the front page of the search results. Depending on how carefully that person has managed their online presence, there may be a selection of social media profiles, news reports, press releases, and website articles to browse through.

Reputation 87

Reputation SEO Social Media Google 87

Axia PR

MAY 3, 2018

You do have the time, money, and data to measure public relations. The reasons for incorporating measurement and evaluation into your company’s public relations strategy are many: You know actual metrics behind reach, impressions, items, mentions, and engagement to understand the effectiveness of campaigns. You see which media channels certain audiences are most responsive to.

Measurement 66

Measurement Trends Data Strategy 66

Communications Conversations

MAY 3, 2018

As an independent consultant for the last eight-plus years, I spend a fair amount of time in coffee shops. I meet people for coffee in coffee shops. I meet clients, occasionally, in coffee shops. And I do a fair amount of work in coffee shops. Before you judge (because I know this is frowned upon by a decent amount of people), consider the circumstances of today’s solo consultant: Solos have no office environment (no need for most solos to have an office since it adds little value).

Small Business 60

Small Business Meeting Local Publicity 60

Mark My Words

MAY 3, 2018

The Guardian. “Why wouldn’t you make it commercially available? If they say they are supporting the women’s game but then not making it available for fans to buy then that doesn’t really sit right,” she said. “I understand that they maybe want to try it out but I am sure it would prove popular.”. Media commentator Mark Borkowski said that the launch was “a publicity stunt”.

Marketing 60

Marketing Media Publicity 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

MAY 3, 2018

Guest Post by John Friedman. Inspiring communications focuses people on the real value in your products or services. Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did.

Communications 68

Communications Healthcare Enterprise Leadership 68

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace.

Advertising 178

Advertising Advertising B2B Reputation 178

Beyond PR

MAY 3, 2018

71 percent of journalists and influencers think the public has lost trust in them, according to the recently released 2018 Global State of the Media Report. While troubling, it’s not surprising. Fake news, poor reporting practices and extremist groups masquerading as media outlets all contribute to an industry that struggles to define for the public what is true and accurate and what is not.

Brand 57

Brand Branding Government Ethics 57