5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels. With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors.

Employee 88

Employee Social Media Reputation Guidelines 88

Ronn Torossian

FEBRUARY 1, 2025

Learn how healthcare PR is evolving in 2025, from digital trends and data analytics to mental health focus and ethical communication strategies The post Healthcare PR Trends Today: Navigating the Evolving Landscape of Communication in 2025 appeared first on.

Healthcare 195

Healthcare Trends Communications Ethics 195

Axia PR

FEBRUARY 1, 2025

CNN lays off over 200 staff after viewership decline Rise in cyberattacks makes advanced crisis communication planning critical 60-second close: Adaptation and forethought are PR priorities

Crisis Communications 62

Crisis Communications Crisis Communications 62

PR for Anyone

FEBRUARY 1, 2025

As we settle into 2025, small but impactful lifestyle hacks can make a world of difference in our daily routines. Christina Daves, lifestyle expert and host of the Living Ageless and Bold podcast, recently appeared on Good Day DC to share some brilliant kitchen and household hacks. These simple tricks utilize everyday items to save time, reduce mess, and make life easier.

Measurement 130

Measurement 130

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Media Relations

Mindful Marketing

FEBRUARY 1, 2025

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing - author of Mindful Marketing: Business Ethics that Stick If “Imitation is the sincerest form of flattery,” should one of the world’s most renowned luxury brands feel honored that an upstart company created a knockoff product and sold it to the masses through a full-line discount retailer for a fraction of the price?

Ethics 66

Ethics Retail Apparel Fashion 66

Wadds Inc.

FEBRUARY 1, 2025

The UK public relations trade body has launched a new management framework to overhaul the "broken" PR pitch process, aiming to address widespread issues of budget uncertainty and resource waste. The Public Relations and Communications Association (PRCA) has published a new management framework to improve procurement in the public relations industry.

Pitching 52

Pitching Ethics Construction Policies 52