Sat.Feb 01, 2025

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Healthcare PR Trends Today: Navigating the Evolving Landscape of Communication in 2025

Ronn Torossian

Learn how healthcare PR is evolving in 2025, from digital trends and data analytics to mental health focus and ethical communication strategies The post Healthcare PR Trends Today: Navigating the Evolving Landscape of Communication in 2025 appeared first on.

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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels. With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors.

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Layoffs and cyberattacks: Are you prepared?

Axia PR

CNN lays off over 200 staff after viewership decline Rise in cyberattacks makes advanced crisis communication planning critical 60-second close: Adaptation and forethought are PR priorities

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Life-Changing Kitchen and Household Hacks from Christina Daves on Good Day DC

PR for Anyone

As we settle into 2025, small but impactful lifestyle hacks can make a world of difference in our daily routines. Christina Daves, lifestyle expert and host of the Living Ageless and Bold podcast, recently appeared on Good Day DC to share some brilliant kitchen and household hacks. These simple tricks utilize everyday items to save time, reduce mess, and make life easier.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Birkin vs. Wirkin: Are Knockoff Products Ethical?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing - author of Mindful Marketing: Business Ethics that Stick If “Imitation is the sincerest form of flattery,” should one of the world’s most renowned luxury brands feel honored that an upstart company created a knockoff product and sold it to the masses through a full-line discount retailer for a fraction of the price?

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PRCA pitch framework aims to fix ‘broken’ pitch process

Wadds Inc.

The UK public relations trade body has launched a new management framework to overhaul the "broken" PR pitch process, aiming to address widespread issues of budget uncertainty and resource waste. The Public Relations and Communications Association (PRCA) has published a new management framework to improve procurement in the public relations industry.