Fri.Nov 29, 2019

Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. By Rachel Picken In my far western corner of the UK, a political turf war is unfolding.